Company Name:
Charles String
Services:
Meta Advertising Campaigns
City:
Concord
Industry:
Truck Insurance
State:
North Carolina
Challenges Faced
Charles String started off with us in December 2023. Their goal was to increase the number of monthly leads generated for their sales team while maintaining the quality as they were expanding. Before starting with us, they averaged 70 leads per month across channels.
Solutions We Implemented
CPL Testing Strategy
- From December 2023 to March 2024, we tested website conversions versus Facebook lead forms. Since March, we completely shifted to Meta lead forms which reduced CPL.
AD Level Optimization
- Tested different ad creatives and optimized based on results.
- Identified effective messaging: Ads stating “Best & Cheap Insurance Policy” performed the best.
- Implemented engaging short video ads in order to grab audience attention.
Target Optimization
- Ran video view campaigns followed by retargeting with image ads, ensuring a well-structured funnel that guides prospects from awareness to conversion.
- Utilized four different targeting audiences based on interests, customer lists and website visitors.
- Ran ads only during working hours (9 am-5 pm) to maximize ad spend efficiency and reach the target audience when they are most active.
- Focused on customer conversions rather than the number of leads or CPL.
- Scaled in July by increasing the total budget with audiences that worked well.
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Results
- A 3.5x Return On Investment, surpassing client’s goal of 1.6x ROI.
- Over $200K revenue in one month.
- Steady increase in leads generated month over month with June and July recording more than 300 leads each.
- Increased monthly sales by 1,600% over 6 month period.
Client’s Testimonials
The team at Flying V is awesome. They really know their stuff and we have seen some impressive returns on our investment in a short amount of time. These guys really go above and beyond to help us.
I highly recommend them!