How We Did It

RISE Fertility is a premier fertility treatment provider in Orange County and is a part of the Global Premier Fertility network. The RISE team came to Flying V Group to handle everything from branding to revamped web design to generation of key KPI’s in terms of patient acquisition.

When it came to marketing and advertising, the goal was clear for our team. We needed to identify the most profitable channels and areas of opportunity based on location. We isolated specific zip codes in the area and tracked those conversions to actual paying customers. We were able to identify a much smaller geographic area that was driving a majority of the business. This allowed us to concentrate ad spend in these particular areas and skyrocket the number of conversions, which immediately drove down CPL and CPC’s.

RISE Fertility is now one of, if not the, top fertility clinic in Orange County thanks to the help of Flying V Group