Old Harbor Insurance
About
Old Harbor Insurance is a premier independent insurance agency serving California and surrounding regions. They specialize in personal, commercial, real estate and technology insurance for their clients. Old Harbour works to build trusted relationships with you to better understand and explore coverage for your needs.
How We Did It:
- Wrote expert level blog content to show authority & increased keyword positioning.
- Targeted specific areas with high-intent/interest in specific service lines.
- Narrowed demographic targeting based on previous customer history & data.
- Used multiple ad variations & A/B split testing to identify top performing messages & lower cost-per-click opportunities.
- Made ad/keyword specific landing pages to improve quality & relevancy scores & conversions.
Challenge
The challenge for Old Harbor Insurance was that their online presence and visibility, as well as their website traffic, was significantly lacking in order for them to generate new online leads and sales. They were also ranking very low amongst their competitors and needed assistance from Flying V Group for a full 360 marketing approach to help them in these efforts.
Solution
Flying V used multifaceted marketing approach to help Old Harbor by implementing a combination of these 5 solutions:.
SEO
Blog Writing
Pay-Per-Click
Advertising
Social Media
Advertising
Programmatic Ad
Buying
Results
113%
Increased website traffic via SEO & content writing by 113% (8,a869 users vs. 4,156 users) after the first 6 months.
$100k
Generated over $100k in initial premiums for a ROAS of 8.2X.
62%
Google Ads efforts accounted for 62% of all inbound lead traffic.
16.18%
Increase conversion rate to 16.18% through creation of landing pages & tightening of keyword targeting.
$4.24
Decreased average cost-per-click from $4.24 to $1.22.
TESTIMONIALS
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