The Importance of Aligning Your Marketing Strategy With Consumer Intent Data

In a world where everyone buys everything from shiny beads to satin beds, there’s still no guarantee that you’ll sell your product or service. However, one thing is sure: if you tailor your marketing efforts to consumer intent data, you will generate more conversions. Doing this is a proven formula for success for sellers across all industries.

Embracing a Marketing Approach Driven by Intent Data for Best Results

Consumer intent data informs you about the buying habits that color your ideal target audience. As such, it helps you build client loyalty and attract shoppers stoked about amazing items like yours!

How Intent Data Makes for Better Marketing

Intent data is a valuable marketing asset because it paints an incredibly detailed picture of your customers. It is information that goes beyond the ordinary, superficial customer stats and taps into the complexity of purchasing behaviors. And once you understand your audience deeply, you’ll know exactly how to get folks hooked on your brand.

The data can be first-party, which means that it comes from your own site. First-party info tells you how visitors interact with your website through metrics linked to visit patterns, content downloads, and email engagement. The insights can also be second-party and reveal how clients engage with your partners or vendors’ sites. Finally, there’s third-party data, too, which you buy from external collectors to assess the relevance of different social media posts, content, etc.

Having extensive knowledge about your audience’s perspective helps you shape your marketing strategy to match their interests best. Intent data can help you charm your clientele with fantastic, relevant ads and more. 

Four Tips to Boost Your Marketing With Intent Data

Customer intent data is a blessing that you don’t want to stay in disguise. It lets you prioritize your most dedicated buyers, explore new markets, and boost your revenue! Here’s how to get the best out of it:

• Identify your ideal target audience and attract hot leads by analyzing intent data. And to fully harvest the power of this data, consider using a fantastic targeting tool like GoAudience to “scan” for leads.
• Rank your leads by intent, and create different campaigns and stellar CTAs for folks at different points on the scale for a personalized incentive to convert.
• Perform regular intent-data-driven analysis of your ideal customer profile (ICP), and optimize your site to meet the demands of different ICP categories (frequent visitors, high intent leads, etc.).
• Create content based on lead interests, patterns, and challenges these people face.

Intent Data and ABM

Account-based marketing, or ABM, is a marketing strategy that helps you target and advertise to specific, high-intent accounts. These are companies and organizations that are super likely to shop from you. Instead of trying to entice a massive audience of buyers, you make the ads cater to the specific demands of just a few prospects, significantly boosting your conversion rates.

When embedded in your ABM scheme, consumer intent data helps you target high-intent leads with great precision. It does so by prompting you to interact with accounts that match your ICP criteria at the best time possible — when they need what you offer. This data also helps you contact these clients with effective messages on platforms where they’re most receptive to these. It truly is a well-rounded solution for growing your customer base.

Eight Ways to Power Your ABM Strategy With Intent Data

Integrating customer intent data into your ABM strategy can definitely boost your revenue. Here are eight tips for a splendid integration:

• Create weekly “hot accounts” lists to identify the highest-intent consumers based on data about their content consumption and search queries.
• Use intent insights to spruce up the content of your messages for the best effect.
• Offer your goods or services when accounts are most interested in buying. A simultaneous increase in the online activity of different account stakeholders could indicate this.
• Ensure your marketing and sales teams depend on a unified workflow and regular meetings to stay coordinated regarding the use of intent data.
• Use any warning insights to rescue stalled deals through personalized communication.
• Create targeted audiences on LinkedIn and similar platforms by deploying intent signals.
• Use third-party data to predict when a customer is considering a switch, and keep them by presenting practical solutions to their problems.
• Use the data about intent signals in the different stages of your campaign to boost its performance.

Advertise Like a Pro With Intent Data!

Customers will perceive your marketing efforts as either relevant or irrelevant. Luckily, intent data makes your ads, calls, and messages spot on and catchy! With it, you can communicate to clients and leads your deep understanding of their expectations and show them that your product or service is the solution they need.