Lyft (www.lyft.com) is an on-demand transportation company based in San Francisco, California. It develops, markets and operates the Lyft car transportation mobile app. Launched in June 2012, Lyft operates in approximately 300 U.S. cities, including New York, San Francisco and Los Angeles and provides 1 million rides a day, 18.7 million rides a month. The company was valued at US $11.5 billion as of December 2017 and has raised a total of US $4.11 billion in funding. Lyft expanded into Canada in December 2017 as a competitor to the already established Uber.
Flying V Group has been tabbed to work with Lyft on providing brand exposure via social media platforms and increasing customer engagement and app downloads.