The longtime Boise steakhouse is entering its next chapter under Torro Restaurant Group, with a new digital presence designed to support the restaurant and better serve local diners.
Lindy’s Steak House is entering a new chapter following its acquisition by Torro Restaurant Group, the Boise-based restaurant group behind Barbacoa, Coa de Jima and other distinctive dining concepts throughout the Treasure Valley.
As part of this transition, Lindy’s has announced plans for a new website designed to establish an updated digital presence for the restaurant while making it easier for guests to explore the menu, find restaurant information and plan their visit.
The new website will be designed and developed by Flying V Group, continuing the agency’s established relationship with Torro Restaurant Group and its restaurant portfolio. Flying V Group has previously supported Torro concepts including Barbacoa and Coa de Jima through website development and ongoing digital support.
The website will serve as Lindy’s central online destination, giving guests a clear and convenient way to learn about the restaurant, explore its offerings and access important information before visiting. The site will be designed with usability across desktop, tablet and mobile devices in mind, helping ensure a consistent experience for both new and returning guests.
While Lindy’s is now part of the broader Torro Restaurant Group portfolio, the website will establish a digital identity specific to the steakhouse. Photography, typography, color and written content will work together to reflect Lindy’s character and distinguish the restaurant within Torro’s collection of dining concepts.
Lindy’s joins a restaurant group with a diverse portfolio of concepts, each offering its own distinct dining experience. Barbacoa is known for combining Latin, Spanish and Caribbean influences with an immersive, art-centered atmosphere, while Coa de Jima brings elevated Mexican and coastal flavors to downtown Boise. Lindy’s adds an established steakhouse concept to the portfolio while maintaining its own identity and connection to the Boise community.
The website project will also include ongoing maintenance following launch. Flying V Group will support routine technical updates, performance monitoring and content changes as the restaurant’s digital needs evolve.
For restaurants, a dependable digital presence plays an important role in the overall guest experience. Diners regularly rely on restaurant websites to review menus, confirm hours, find locations and plan their visits. Ongoing website support will help ensure Lindy’s digital presence remains accurate, accessible and useful as the restaurant moves forward under Torro Restaurant Group.
The project builds upon the existing relationship between Flying V Group and Torro Restaurant Group, providing continuity throughout the design and development process while allowing the new Lindy’s website to be shaped specifically around the steakhouse and its guests.
“Working with Flying V Group gave us the opportunity to build a website that gives Lindy’s a stronger presence online while still staying true to what people have always loved about the restaurant. We wanted something simple, easy to navigate and true to the Lindy’s brand without trying to make it something it’s not. Lindy’s has a lot of history and personality already, so for us it was really about building on that and bringing it online in the right way. The new site gives us a great foundation as we move forward and continue building on what’s already there.” – Ryan, Director of Brand and Vibe, Torro Restaurant Group
“We are very happy to collaborate with Torro Restaurant Group once again and to support the next chapter of Lindy’s Steak House. Our previous work with the group has given us a meaningful understanding of its commitment to creating distinctive dining experiences. We look forward to developing a website that gives Lindy’s its own strong identity, serves its guests effectively and provides a dependable foundation for continued growth,” said Brennan Smith, Co-Founder and Partner at Flying V Group.
With its acquisition by Torro Restaurant Group and a new website underway, Lindy’s Steak House is positioned to build on its longstanding presence in the Boise community while entering a new chapter for the restaurant and its guests. Guests can explore Lindy’s online at lindysboise.com.
