This strategic partnership combines National SEO and Migration Lead Generation to help Mabel reach ACOs, health plans, and value-based care organizations seeking to improve growth, engagement, and operational efficiency.
Flying V Group, a full-service digital marketing agency specializing in SEO, lead generation, and performance-driven growth strategies, today announced a strategic partnership with Mabel, a market-leading member outreach and communications platform serving value-based care programs.
Through the partnership, Flying V Group will collaborate with Mabel to expand its national digital visibility, connect with highly targeted healthcare decision-makers, and generate qualified opportunities through National SEO and Migration Lead Generation.
Mabel is trusted by one in three Accountable Care Organizations (ACOs) and helps ACOs and health plans grow enrolled populations and meet CMS compliance requirements through automated, personalized, multi-channel outreach delivered through mail, email, and SMS. The platform supports organizations across key healthcare programs, including LEAD, ACO REACH, MSSP, Medicare Advantage, and Medicaid, helping healthcare organizations manage beneficiary communications, voluntary alignment, member engagement, reporting, and compliance workflows more efficiently.
As healthcare organizations continue navigating the complexities of value-based care, Medicare growth, beneficiary engagement, and CMS requirements, Mabel is positioned to help organizations simplify and scale their outreach operations. Flying V Group’s role as a strategic growth partner will focus on increasing Mabel’s visibility among the organizations and decision-makers most likely to benefit from its solutions while building a sustainable pipeline of high-quality opportunities.
Through Basic National SEO, Flying V Group will strengthen Mabel’s organic search presence around high-intent topics related to beneficiary outreach, voluntary alignment, Medicare growth, value-based care operations, patient engagement, and CMS compliance. The strategy is designed to help Mabel become more visible when ACOs, health plans, medical groups, health systems, and other healthcare organizations are actively researching solutions to complex outreach and operational challenges.
By establishing a stronger organic foundation, Flying V Group aims to increase qualified website traffic and help more healthcare leaders discover Mabel as a trusted, scalable solution for managing critical communication and engagement workflows.
The Migration Lead Generation strategy will complement SEO efforts by proactively identifying and engaging highly targeted healthcare organizations and decision-makers across the United States. Rather than relying on broad audience targeting, Flying V Group will focus outreach on specific organizations participating in CMS and value-based care programs, including LEAD organizations, ACO REACH organizations, MSSP participants, Medicare Advantage provider-sponsored plans, managed Medicaid plans, and other risk-bearing healthcare organizations.
The strategy will also target key decision-makers, including Chief Growth Officers, VP-level Medicare and operations leaders, ACO Executive Directors, Directors of Population Health, Heads of Value-Based Care, Medicare Strategy Directors, Chief Medical Officers, Directors of Patient Engagement, COOs, and Compliance Directors. With more than 20,000 highly targeted healthcare and value-based care contacts available across LinkedIn and email channels, the program is designed to create highly relevant conversations with organizations that have a demonstrated need for Mabel’s capabilities.
Flying V Group’s Migration Lead Generation strategy will focus on the specific challenges faced by healthcare organizations managing beneficiary outreach, voluntary alignment, member engagement, and CMS compliance. For LEAD organizations, messaging will emphasize increasing aligned lives without adding significant internal administrative burden, particularly as CMS submission requirements become more frequent.
For ACO REACH organizations, outreach will highlight the importance of Social Determinants of Health (SDoH) reporting and the opportunity to improve operational processes ahead of key CMS deadlines. For MSSP and Medicaid organizations, campaigns will focus on reducing administrative friction, streamlining beneficiary communications, and maintaining compliance and auditability. For Medicare Advantage organizations and provider-sponsored plans, the strategy will emphasize opportunities to improve Medicare growth through provider-affiliated communications and more effective member engagement.
By aligning outreach with each organization’s specific CMS participation and operational priorities, Flying V Group is helping Mabel move beyond broad lead generation and toward highly relevant, consultative conversations with qualified healthcare prospects.
The partnership will combine LinkedIn and email outreach with targeted audience segmentation, personalized messaging, and ongoing campaign optimization. Outreach will be structured around conversations related to Medicare growth, voluntary alignment, beneficiary engagement, operational efficiency, and compliance support, with the goal of connecting prospects with Mabel’s team for discovery conversations and high-level workflow reviews.
As campaigns launch, Flying V Group will continuously refine targeting and messaging based on response quality, prospect engagement, and the operational pain points emerging across different healthcare segments. This data-driven approach is designed to create a scalable lead generation engine that supports Mabel’s long-term growth while ensuring its sales team is engaging with organizations that have meaningful and relevant business needs.
“Mabel has built a powerful platform that addresses some of the most complex challenges facing ACOs, health plans, and value-based care organizations today. Our goal is to help Mabel connect with the healthcare leaders who need these solutions most, whether they’re focused on Medicare growth, voluntary alignment, beneficiary engagement, or operational efficiency. By combining national search visibility with a highly targeted Migration Lead Generation strategy, we’re creating a growth framework designed to generate meaningful conversations and measurable opportunities for Mabel.” said Robb Fahrion, Co-Founder and Partner at Flying V Group.
Together, Flying V Group and Mabel aim to build a scalable, data-driven growth engine that expands national visibility, strengthens connections with healthcare decision-makers, and helps more ACOs, health plans, and value-based care organizations access the technology and expertise they need to improve outreach, engagement, compliance, and long-term growth.
