Better Waste Solutions, an independent waste and NOI consultancy serving the commercial real estate industry, announces a strategic partnership with Flying V Group to strengthen its digital presence, expand market visibility, and connect more property owners and managers.
Targeted outreach program, local search strategy, new website, and brand identity will support the company’s continued growth. The initiative includes a new website, an updated logo and brand identity, local SEO, and a targeted Migration Lead Generation campaign.
Better Waste Solutions improves Net Operating Income (NOI) for commercial property owners and managers by identifying inefficiencies in their waste and recycling programs. Through invoice audits, service-level analysis, contract negotiations, and ongoing vendor management, the company works to reduce unnecessary expenses at the property level.
Better Waste Solutions begins each engagement with a complimentary review of the client’s waste invoices, service levels, and hauling agreements. Its team then identifies right-sizing opportunities to reduce costs, potential billing errors, unnecessary services, contract issues, and opportunities to improve waste diversion.
The company operates through a performance-based shared-savings model. Clients pay no upfront consulting fees, and Better Waste Solutions is compensated only when it generates measurable savings.
Its services include:
- Service right-sizing
- Invoice auditing and cost recovery
- Vendor and contract negotiation
- Waste and recycling audits
- Equipment evaluation
- Ongoing account and vendor management
The company’s new website will clearly present its services, methodology, and performance-based model while providing property decision-makers with a direct way to request a complimentary savings audit.
An updated logo and visual identity will establish a consistent and professional brand across the website, sales materials, outreach campaigns, and other marketing channels.
Better Waste Solutions will also implement a Local SEO strategy to connect with property owners and managers searching for ways to improve their properties’ NOI and overall value by reducing waste expenses, correcting billing errors, optimizing services, and improving recycling programs.
The Migration Lead Generation campaign will use targeted LinkedIn and email outreach to engage commercial property owners, asset managers, portfolio managers, real estate investment firms, multifamily operators, and property management companies.
“We’re thrilled to be teaming up with Flying V Group. Most commercial property owners have never had anyone audit a waste invoice, and when our team does, the impact on NOI is often significant. Flying V Group’s outreach program and search strategy will extend our reach well beyond our own network and put us in front of far more of those owners. Their creativity and strategic approach are exactly what we were looking for to tell the Better Waste Solutions story, and we couldn’t be more excited to see where this partnership takes us.” Nick Welch, owner of Better Waste Solutions.
“We appreciate the opportunity to work with Better Waste Solutions because of its commitment to delivering measurable value for commercial real estate owners and managers. Its performance-based approach aligns directly with its clients’ success, and we look forward to building a digital foundation that clearly communicates that value and connects the company with properties that can benefit from its expertise,” said Brennan Smith, co-founder of Flying V Group.
The initiative will support Better Waste Solutions’ efforts to expand its client base while maintaining its focus on measurable cost savings, operational efficiency, and long-term client relationships.
Better Waste Solutions is an independent waste and NOI consultancy serving commercial real estate owners and managers. The company helps clients improve Net Operating Income through invoice auditing, service optimization, contract negotiation, recycling programs, equipment evaluation, and ongoing waste management support.
Better Waste Solutions operates under a performance-based shared-savings model with no upfront consulting fees. The company serves clients in California, Oregon, and across the United States.





