Shower Door Masters delivers custom glass solutions with precision and speed, expert design, in-house installation, and quality craftsmanship built to last.
Who Should Read This?
This case study is relevant if you are interested in the following services:
About Shower Door Masters
Shower Door Masters is a Southern California–based glass installation company with over 25 years of expertise, specializing in custom shower doors, glass railings, mirrors, partitions, and architectural glass solutions. Based in Anaheim, CA, they serve homeowners, builders, and contractors across Orange, Los Angeles, San Diego, Riverside, and San Bernardino counties.
Industry: Glass Installation & Architectural Glass
Experience: 25+ Years in Business
Location: Anaheim, CA — Southern California
Website: showerdoormasters.com
How a Full-Funnel Digital Strategy transformed a Local Glass Company into a Regional Lead Generation Powerhouse
Shower Door Masters partnered with Flying V Group (FVG) to deploy a comprehensive four-channel digital marketing strategy. The combined impact across SEO, Google Ads, Paid Social, and Organic Social was transformative — generating thousands of leads and conversions while dramatically reducing acquisition costs.
Google Conversions
Meta Leads
Meta Avg. CPL
%
Google CPA Reduction
%
Organic Impressions
%
TikTok View Growth
%
Lead Form Increase
%
Google Click Growth
This case study details how Flying V Group’s integrated strategy — combining technical SEO, high-intent paid search, data-driven social advertising, and content-led organic growth — turned Shower Door Masters into a dominant force in Southern California’s glass installation market.
1
Search Engine Optimization (SEO)
54.5% Growth in Organic Traffic • 125% Growth in Keyword Visibility
The Challenge:
Before partnering with Flying V Group, Shower Door Masters had a steady but underleveraged online presence. They lacked strong local search visibility and had limited content authority to capture high-intent queries from homeowners and contractors searching for glass installation services.
Strategic Solutions Implemented
1
Phase 1 — Localized GEO & GBP Optimization:
Optimized service-area landing pages for Huntington Beach, Newport Beach, and Irvine. Secured top Local Pack rankings for queries like “shower door installation near me.”
2
Phase 2 — Topic Clusters & Content Authority:
Built content clusters around premium topics (Frosted vs. Clear Glass). Targeted high-intent phrases like “frameless shower door installation.” Blog content achieved 181 clicks at the #9 average position.
3
Phase 3 — Technical Refinement & CRO:
Increased engaged visitors from 620 to 1,225. Implemented granular event tracking for quote submissions and click-to-call actions.
The Results
Metric
Before
After
Improvement
Organic Users
2,767
5,077
+83.5%
Organic Clicks
852
1,328
+55.9%
Keywords Ranked
200
450+
+125%
Lead Form Starts
19
76
+300%
Click-to-Call
17
69
+305.88%
Organic Impressions
103,576
321,091
+209%
“The site now ranks #1 for ‘shower door masters’ and #1 for ‘stair glass railing’ — with ‘shower door installation near me’ jumping from position 38 to 16.”
2
Google Paid Ads
Leads Scaled 7× While Cost Per Conversion Dropped 83%
The Challenge:
At the start of 2025, the Google Ads account was severely underperforming: average CPC of $13.82, only 551 monthly clicks, and a cost per conversion of $195.23. The account needed a complete strategic rebuild to become a scalable lead generation engine.
Strategic Solutions Implemented
1
Search Campaign Rebuild:
Restructured around high-intent keywords (shower door installation, frameless
shower doors, custom glass shower doors). Improved keyword targeting, match types, and ad copy — achieving 9.36% CTR.
2
Performance Max Deployment:
Launched campaigns across Google Search, Display, YouTube, Gmail, and Google Maps. The Store Visits Mobile P-Max campaign alone generated 1,776 conversions at just $12.31 CPA.
3
Aggressive Cost Optimization:
Average CPC decreased from $13.82 to $0.59 (a 95% reduction). Impression share grew to 89.72% Top of Page.
Month-over-Month Performance Growth
Metric
Before
After
Improvement
Monthly Clicks
551
16,244
+2,848%
Monthly Impressions
5,766
682,950
+11,744%
Avg. CPC
$13.82
$0.59
-95%
Cost Per Conversion
$195.23
$33.65
-83%
Monthly Conversions
39
283
+626%
Phone Calls
18
47
+161%
Total Account Performance — Feb 2025 to Feb 2026
98,175
Total Clicks
5.25M
Total Impressions
2,584
Total Conversions
$130,055
Total Ad Spend
$50.33
Average CPA
3
Paid Social (Meta Advertising)
419 Qualified Leads Generated at $42.46 Average Cost Per Lead
The Challenge:
Shower Door Masters needed a scalable, consistent system to generate qualified leads via Facebook and Instagram — targeting homeowners and contractors, maintaining predictable cost efficiency, and scaling month over month.
Strategic Solutions Implemented
1
Phase 1 — Consistent Content Engine:
Established regular posting cadence across Instagram and TikTok, focusing on project showcases, before/after installs, and educational homeowner content.
2
Phase 2 — Short-Form Video for Reach:
Prioritized Reels and TikTok videos. Total reach grew from 31,034 to 52,088 (+67.84%). TikTok views scaled from 3,355 to 9,911 (+195%).
3
Phase 3 — Engagement Optimization:
Refined content with stronger video hooks, more visually impactful transformations, and value-driven captions. Engagement rate jumped from 1.09% to 2.79%.
4
Phase 4 — Traffic & Conversion Focus:
Profile visits and link clicks peaked at 1,456 in January. Conversion
events reached 304 in February (+52.76% month-over-month).
The Results
Metric
Before
After
Improvement
Organic Reach
31,034
52,088
+67.84%
TikTok Views
3,355
9,911
+195%
Total Interactions
364
756
+107%
Engagement Rate
1.09%
2.79%
+155%
TikTok Followers
35
60
+71%
Conversion Events (Feb)
199
304
+52.76%
Key Strategic Insights
- Video content significantly outperforms static images in the home improvement space.
- Broad targeting can outperform interest-based targeting once Meta’s algorithm gathers sufficient conversion data
- Consistent creative refreshes are critical to maintaining engagement and preventing audience fatigue.
- A structured testing process allows campaigns to continuously improve ROI over time.
4
Organic Social Media
67% Reach Growth • 2.3× Engagement • +195% TikTok Views
The Challenge:
Despite a strong offline reputation, Shower Door Masters had inconsistent organic social presence — limited reach, low engagement, and minimal traffic generated from Instagram and TikTok.
Strategic Solutions Implemented
1
Phase 1 — Lead Generation Framework:
Launched dedicated audience segments for homeowners, contractors, and remarketing. Scaled from 3 to 28 leads in the first month while cutting CPL by nearly 50%.
2
Phase 2 — Video-First Creative Strategy:
Introduced video creatives sourced from the client’s organic Instagram. Leads grew from 28 to 71; CPL dropped from $79.56 to $30.67. Video ultimately generated nearly all campaign conversions.
3
Phase 3 — Audience Refinement:
Paused low-return remarketing, shifted budget to homeowner prospecting. Tested broad targeting — allowing Meta’s algorithm to optimize audience selection.
4
Phase 4 — Platform Optimization:
Facebook delivered lower CPA; Instagram drove higher lead volume via video. Meta’s algorithm dynamically balanced budget across placements for maximum efficiency.
Campaign Results
$17,792
Total Ad Spend
419
Leads Generated
$42.46
Avg. Cost Per Lead
40–70
Monthly Leads (Steady State)
“The Shower Door Masters team confirmed a significant increase in incoming calls and new project inquiries, reporting that they had been very busy with new customers.”
Reach Out to Flying V Group and Discover How We Can Transform Your Marketing Strategies.
Final Takeaway: Results That Matter
The partnership between Shower Door Masters and Flying V Group demonstrates what’s possible when all digital channels work together in a unified strategy. Rather than relying on any single channel, Flying V Group built an integrated system where each channel reinforced the others:
Built organic authority & captured local search intent
Captured high-intent buyers ready to book installations
Generated consistent inbound leads from homeowners
Built brand trust & engaged a growing audience
+83.5% Users +300%
Leads
2,584 Conversions
-83% CPA
419 Leads $42.46 CPL
+107% Interactions
+195% TikTok Views
Conclusion: Transforming Digital Growth with Data-Driven Strategy
Shower Door Masters went from a company with steady but limited online visibility to a regional powerhouse — consistently dominating local search, running profitable paid campaigns, and building a loyal social media audience. The business has reported being consistently busy with new customer inquiries — a direct and measurable result of this multi-channel digital strategy built by Flying V Group.
Reach Out to Flying V Group and Discover How We Can Transform Your Marketing Strategies.
Next Steps
Creative Analysis and Optimization
We will conduct a thorough review of the current creative deck to identify high-performing ads and videos. We’ll focus the budget on these top performers while pausing or adjusting underperforming ads to maximize efficiency and return on ad spend.
Scale Budget Strategically
As the campaign continues to deliver strong results, we recommend a phased approach to increasing the ad spend. This will allow us to maintain the balance between cost-efficiency and scaling lead generation.
Explore New Audience Segments
To expand Charles String’s reach, we will explore new targeting opportunities by focusing on related industries and identifying high-converting interests. This includes industries that may have synergies with the trucking and commercial vehicle sector, as well as audiences that demonstrate similar behaviors or interests.
Implement Advanced Tracking
Enhance campaign effectiveness by integrating advanced tracking tools and technologies. This includes setting up detailed conversion tracking and utilizing event-based trackinggain deeper insights into user behavior, pinpoint which touchpoints are most effective, and identify areas for further optimization.
Reach Out to Flying V Group and Discover How We Can Transform Your Marketing Strategies.
Client’s Perspective
The team at Flying V is awesome. They really know their stuff and we have seen some impressive returns on our investment in short amount of time. These guys really go above and beyond to help us. I highly recommend them!
Daniel Summers
Owner
Driving Success with
FVG’s Expertise
- In wrapping up Charles String’s journey with us, it’s clear that our strategic approach to managing their Meta ads campaign was instrumental in achieving their business goals.
- By focusing on continuous optimization, we ensured that their ads reached the right audience at the right time, maximizing every
dollar spent. - Strategic budget allocation played a pivotal role in ensuring that the campaign remained cost-effective while driving high-quality traffic.
- Additionally, our emphasis on targeted advertising allowed us to deliver precise, impactful messages that resonated with potential customers, ultimately leading to increased conversions.
- This success story isn’t just about numbers; it’s about the power of a well-managed Meta ads campaign and what it can achieve when driven by expertise and dedication.
- If you’re looking to elevate your digital marketing efforts, we invite you to partner with Flying V Group. Let us help you unlock similar success in your campaigns.
For more information, reach out to Flying V Group and discover how we can transform your marketing strategies.