App Store Optimization

ASO, or App Store Optimization, is an essential strategy for mobile business - the process of optimizing mobile apps and games to maximize the visibility of the app in app stores and improve the conversion rate to download.
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ASO Strategy

The ASO strategy consists of three (3) main processes:
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Market and Keyword Research
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Product Page Optimization and A/B Testing
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Tracking and Monitoring of Performance
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Keyword Research

Keyword research is often the first step of the ASO process, sometimes even performed prior to launching an app.
Just like SEO, keyword optimization is crucial in ASO and in discoverability in search and explore on app stores.
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What do we do?

We then amplify this list with suggestions.
  • What your app does
  • The app's main features
  • In-app purchases
  • What your app solves
  • What is your app's added value
  • Who your app is for

We brainstorm the initial list of all of the keywords related to your app.
  • By targeting mid/long-tailed keywords in the first initial months, i.e. combinations of keywords with high enough traffic and low competition


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Product Page Optimization

The next important step in ASO is to work directly on the App Store product page elements.
There are two (2) types of ranking factors in ASO:

On-Metadata Factors:
  • App Name
  • Subtitle
  • Description
  • Icon
  • Screenshots
  • Video
  • Promotional Text
  • In-App Purchase Names
  • Listing Localization
Off-Metadata Factors:
  • Downloads
  • User Ratings
  • Reviews
Optimization of App Store Product Page
The product page is one of the most influential rankings factors and has an impact on conversion rate. We create short, memorable, and incredible core keywords, which helps to rank the app better in the App Store. We make sure that the page showcases and summarizes the product by showcasing and highlighting the best features of your app.

The preview videos, displayed before screenshots, encourage the users to visit the page and are highly recommended for added value to the experience.

A/B Testing
A/B Testing allows us to provide your app with the best conversion rates. With A/B Testing, traffic is sent to two (2) different versions of the app page to determine the best performing version. A/B Testing is crucial to ASO and the only way to know which content is more effective than the other.
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Tracking And Monitoring

It is vital to regularly check on the following KPI's:
  • Keyword Rankings
  • Top Chart Rankings
  • Features
  • Reviews and Ratings
  • Conversion Rate to Visit/Download
  • Revenue
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Robb Fahrion
Robb Fahrion, Partner
Flying V Group

To inquire* about our services,
please fill out the form below.

To inquire* about our services, please fill out the form below.

*Please note, Flying V Group requires a $5,000 per month investment in digital marketing and advertising services. Services are only 50% of the equation. The other 50%? World-class marketing consultants working tirelessly to strategically position your business for dominant success.

Thank you for understanding and valuing the partnership between our businesses.

*Please note, Flying V Group requires a $5,000 per month investment in digital marketing and advertising services. Services are only 50% of the equation. The other 50%? World-class marketing consultants working tirelessly to strategically position your business for dominant success.

Thank you for understanding and valuing the partnership between our businesses.