SEO stands for search engine optimization. Search engine optimization is an effort that optimizes your website to rank for specific keyword searches and also promotes your website to do the same.

In layman’s terms, Google wants to return the best websites for the specific search query. Our SEO efforts will tell search engines that your website is one of the best for the query that the user is searching for online.

There are two main factors that go into SEO: on-page optimization and off-page optimization.

On-page optimization is an effort in which we technically configure the content and information that is on your website to rank for specific keyword searches. This effort might include things like updating meta tag information, adjusting content on specific pages, or configuring your website with a blog in order to promote content.

Off-page optimization includes the work we do to promote your website outside of your own website. This can include things like guest blog writing or press release writing. Flying V Group handles all of these efforts for you.

An SEO strategy is one that is going to pay dividends down the road. We like to use this analogy for SEO efforts:

Imagine trying to push a large boulder. At first, it is extremely hard to get the giant object that is not moving to start moving. But, once you start to apply more and more pressure and energy, the boulder slowly begins to move. Once the boulder starts to move it becomes easier and easier to get the boulder to move faster and faster. At some point, if you’re not careful, the boulder will be rolling out of control. This is the same as SEO efforts.

Earning SEO rankings do not happen overnight because there are many other competitors that are either better positioned or have been putting in SEO efforts for a longer period of time. But, once your website starts to see increased rankings then it is really like a chain-effect. Traffic will increase more and more as we place you higher in search rankings and things will start to grow exponentially month-over-month as we continue to add more and more relevant content and information that leads back to your website.

It depends! Anyone that offers you guarantees might as well be a snake-oil salesman. SEO takes time, effort, and patience. When we first start, we normally target lower competitive keywords with average amounts of traffic since these are easier to rank for. As time goes on and we gain more ground on the lower competitive keywords we will start to target the more competitive keywords.

Generally, ranking improvements can take anywhere from 3-6 months, with lasting effects generally coming in at around one year. The beauty is that SEO rankings, if maintained, will be extremely beneficial for you in the future and will create incredible ROI as time moves forward. The only wrong decision you can make in regards to SEO is doing nothing at all.

SEO is like a snowball rolling downhill. At first it starts out small and slow, but as efforts increase and more and more SEO efforts are added, the snowball begins to get bigger and bigger and starts to roll down the hill out of control. The same will happen with your website traffic!

Yes, we also set you up on our state-of-the-art reporting dashboard that compiles your entire online presence and puts it into one central place for you. This dashboard is incredible and let’s you get a snapshot of your business presence online and instantly. The dashboard comes with 24/7/365, up-to-the-minute reporting.

SEO is important because it helps to make your presence and visibility online much more prominent. When performing SEO efforts, we are creating valuable information and social proof that leads online users back to your business. This inbound marketing strategy is so incredibly valuable and will allow you to reach potential customers that you might not have ever reached in the past. A strong SEO strategy can take your business from zero to one hundred and create an impenetrable force online.

No, but we are confident that with our services, your traffic will only increase and your visibility online will only continue to grow. We pride ourselves on being extremely transparent, which is why we provide you with tools like our online reporting dashboard that actually shows you how things are doing. No more working with agencies that hide or manipulate data in their reporting.

An SEO strategy consists of many different factors, but some of them include: on-page technical SEO configuration, content re-writing for SEO purposes, meta tag implementation, rich snippet implementation, blog writing, press release writing, informational content writing, guest blog writing, social media marketing, video marketing, and content distribution, to name a few things 😉.