7 Outstanding Reasons Why You Should Use a Full-Service Digital Marketing Strategy in Your Marketing Campaign

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Written by Robb Fahrion

Robb Fahrion is a Co-Founder and Partner of Flying V Group. Robb has helped over 350+ companies build their businesses online and is responsible for building Flying V Group into one of the premier marketing agencies in the United States. Robb and his team have managed over $10M in marketing budget and continue to accelerate the growth of clients' businesses. A love for business and competition is what fuels Robb to create dynamic marketing plans to help his clients grow exponentially.

January 25, 2022

7 Outstanding Reasons Why You Should Use a Full-Service Digital Marketing Strategy in Your Marketing Campaign

Reading Time: 10 minutes

Do you want to increase your sales and leads for your business but don’t have the time or resources to do it yourself?

According to a Clutch survey report, eighty percent of small businesses (8 in 10) intend to outsource their business tasks in 2021, twenty percent out of this figure are digital marketing tasks.

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(Source: Clutch)

Many businesses are going online, and it will be disastrous if you are left out. But joining the fast-moving train will require using a digital marketing strategy that works. You can’t just jump on board without knowing what is expected of you.

That’s why you should consider partnering with a full service digital agency like ours.

At FlyingVGroup, we have been helping businesses with their digital campaigns for years, so we know how important it is to get your business noticed in this competitive world.

If you don’t mind, we’ll take you through our full-service digital marketing strategies so that you can see what you need to do to make sure you stay ahead of the competition.

First, here’s a sneak-peak at what you will learn:

  • What Is A Full-Service Digital Marketing Strategy?
  • Examples of Strategies Used in Full-Services Digital Marketing Campaign
  • Advantages of a Full-Service Digital Marketing Strategy
  • Why Does Your Business Need A Full-Service Digital Marketing Strategy?
  • How Do I Know If My Business Needs a Full-Services Digital Marketing Strategy?
  • What Is A Full Service Digital Marketing Agency
  • What Should You Expect From A Full-Service Digital Marketing Agency?
  • Why Do You Need to Hire a Full Service Digital Agency?
  • How Do Full-Service Digital Marketing Agencies Compare To Niche Agencies?
  • How Do I Know Whether I Should Partner With A Full-Service Or A Niche Agency?

Okay. Let’s start from the basics.

What Is A Full-Service Digital Marketing Strategy?

A full-service digital marketing strategy covers all aspects of digital marketing, including SEO, PPC, social media, email marketing, content creation, website design, analytics, and more.

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(Source: EDUCBA)

It also includes a complete set of tools and services that help you achieve your goals.

This type of strategy is ideal for small businesses or individuals who want to grow their business but don’t have the time or resources to dedicate to each aspect of their digital campaigns. It is therefore essential to learn how to create a digital marketing strategy.

Examples of Strategies Used in Full-Services Digital Marketing Campaign

As we mentioned earlier, a comprehensive full-services digital marketing campaign involves SEO, PPC, social media, email marketing, content creation, website design, analytics, and lots more. Digital evolution calls for a thorough digital campaign to succeed in business.

To know how to create a digital marketing strategy, you need to know what these strategies are in the first place.

Let’s look at some examples of strategies used in full-services digital campaigns.

a) SEO

SEO is an essential part of any full-services digital marketing strategy because many people start searching for products and services online before even considering visiting a physical store.

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(Source: WebFX)

By hiring an SEO company Orange County, you can increase your chances of being found when someone searches for something related to your product or service on search engines such as Google, Bing, and Yahoo.

b) PPC

Digital evolution has increased online competitiveness; hence, 45% of small business owners invest in PPC ads to improve visibility and get leads.

Pay-per-click advertising is another way to market your business online. Instead of paying for every click on your ad, you only pay when someone clicks.

What does this mean for your business?

It means that you can target specific keywords and phrases that are most likely to lead to conversions.

c) Social media

Social media is another excellent way of marketing a service. Social media allows you to interact directly with your potential customers. Facebook, Twitter, Instagram, and LinkedIn are among the most popular forms of social media.

These platforms allow you to post messages, images, and videos that can reach millions of people around the globe.

d) Email Marketing

A CMI 2021 research reveals that 87% of B2B and 76% of B2C marketers use Email marketing as a critical digital content marketing strategy.

Email marketing is still one of the best ways to communicate with your audience. It also lets you send promotional emails to your existing customers, prospects, and other interested parties.

e) Website Design & Development

If you’re looking to attract visitors to your site, it makes sense to invest in professional web design. Website design plays a crucial role in how users perceive your company. The design your use in marketing a service you offer should reflect your brand identity and convey professionalism.

f) Analytics

You need to know what’s working and what isn’t so you can make changes accordingly. You can do this through analytics software which collects data from different sources like Google Analytics, Mixpanel, etc.

g) Content Creation

Writing quality content is another vital component of a successful b2b digital marketing strategy. In addition, a digital content marketing strategy helps you establish yourself as an authority in your industry and build relationships with your audience.

h) Website Optimization

It’s not enough just to create a beautiful website; you must optimize it for conversion. The best digital agencies websites include keyword research, page speed analysis, mobile-friendliness, responsive design, etc.

i) Website Security

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(Source: Norton)

Security is another primary concern for businesses today. Hackers are becoming increasingly sophisticated, and there have been several high-profile cases where hackers got access to sensitive information.

Unfortunately, small businesses are the main targets of small businesses are the main targets of up to 43 percent of all cyberattacks, according to a Data Breach Investigations Report (DBIR).