Facebook Advertising in Los Angeles: How to Find the Right Agency for Your Business

Facebook Advertising in Los Angeles: How to Find the Right Agency for Your Business

Written by Robb Fahrion

Robb Fahrion is a Co-Founder and Partner of Flying V Group. He is passionate about helping businesses grow using the power of the internet. Robb graduated from Chapman University in Orange, CA and currently resides in Costa Mesa, CA. Robb enjoys writing about digital marketing, helping his clients turn their dreams into reality, and he is a HUGE Mike Trout fan.

September 29, 2022

Facebook Advertising in Los Angeles: How to Find the Right Agency for Your Business

Reading Time: 11 minutes

Do you want to stay on top of your campaign’s success?

If you’re an entrepreneur in Los Angeles, social media marketing, particularly Facebook advertising, should be an essential part of your marketing strategy as it can help increase your online presence.

(Source: Engaio Digital)
Facebook offers many tools to advertise and market your company to your target audience, but not all advertising agencies are created equal.
The trick, however, lies in finding the right Facebook ads management company to work with. You don’t want to hire the first one you come across that claims they know how to run Facebook ads for clients.
Before hiring an agency, take some time to look through our handy guide on how to find the right Facebook ad agency Los Angeles. We’ll cover these eight tips:

Do your research
Ask for referrals
Check out their portfolios
Make sure they have experience with your industry
Ask about their pricing and what services are included in the cost
Narrow down your options to a few agencies that seem like a good fit
Meet with the agencies in person and ask them questions about their experience, what they would do for your campaign, and what kind of results you can expect
Make a decision and get started on your campaign!

Without further ado, let’s get into the main article.Social-Media-Marketing-Benefits

(Source: Engaio Digital)

Facebook offers many tools to advertise and market your company to your target audience, but not all advertising agencies are created equal.

The trick, however, lies in finding the right Facebook ads management company to work with. You don’t want to hire the first one you come across that claims they know how to run Facebook ads for clients.

Before hiring an agency, take some time to look through our handy guide on how to find the right Facebook ad agency Los Angeles. We’ll cover these eight tips:

  • Do your research
  • Ask for referrals
  • Check out their portfolios
  • Make sure they have experience with your industry
  • Ask about their pricing and what services are included in the cost
  • Narrow down your options to a few agencies that seem like a good fit
  • Meet with the agencies in person and ask them questions about their experience, what they would do for your campaign, and what kind of results you can expect
  • Make a decision and get started on your campaign!

Without further ado, let’s get into the main article.

1. Do Your Research

Finding the right Facebook ad agency in Los Angeles is a lot like dating. First, you need to find someone you connect with and ensure you are mutually interested in one another for it to work out. 

So, your first step should be doing your research. We recommend asking the following questions:

  • What is their service area?
  • How many years have they been in business?
  • What size of company are they?
  • What’s their pricing structure, and what past clients do they work with regularly?

Once you’ve compiled this information, ask yourself if this company shares values with your own or not.

A Facebook ad agency Los Angeles will only help your business flourish if they have similar goals, morals, and opinions as you do. If you feel like you aren’t getting along with them, it may be time to look elsewhere.

Remember that an advertising agency isn’t just about paying money but rather establishing a relationship.

While researching a Facebook ads management company, find somebody who understands your needs and wants just as much as you do. They are there to serve you, so make sure they understand what kind of vision you have for your company.

Communication is key; don’t hesitate to ask questions and voice concerns if necessary. The final decision lies in yours, so take your time and pick wisely.

The end goal is for your advertising campaign to resonate with your target audience, generate conversions, and ultimately increase revenue.

2. Ask for Referrals

Referrals are so important that 82 percent of Americans do not purchase without asking for referrals from family and friends first.

Referral-Marketing-Statistics

(Source: Customer Insight Group)

Start by networking with other businesses in your area or doing some online research. Ask around and see if any of your friends or contacts had had experience with a good Facebook ad agency in Los Angeles before and whether or not they were happy with it.

One quick way to locate a Facebook ads management company is by looking for them on sites like Yelp and Google Reviews for reviews left by clients who’ve used their Facebook ads management services. Of course, you’ll want to consider both positive and negative reviews, but one step at a time.

If someone you know has recently worked with a Facebook ad agency Los Angeles that did well for them, ask them to recommend the person who helped them.

Another great place to check is on niche-specific blogs related to your business’s industry because chances are there have been posts about marketing firms that specialize in similar types of work as yours before (e.g., Search Engine Optimization).

You can also use social media as another resource. Chances are someone in your network will be able to provide you with names of agencies they know are trustworthy.

Post on LinkedIn groups asking for recommendations of digital marketing firms in LA; look at local business listings; call up some of these businesses and see if they offer Facebook advertising packages; read online reviews of different agencies such as Yelp and Citysearch.

3. Check Out Their Portfolios

One of the best ways to find a good Facebook ad agency in Los Angeles is to look at their past work. While the tips we’ve outlined can help you narrow your list, viewing their portfolio samples is the best way to decide if they’ll know how to run Facebook ads for clients like you.

(Source: Business Yield)

After you find at least four agencies that you would like to work with, look through their portfolio page and see if they’ve done any of your competitors’ ads. If not, proceed by looking at their more recent campaigns.

As you’re browsing, check out how many impressions each ad had and what type of company was advertising (retailers, tourism organizations, non-profits, etc.). That should give you an idea of how different agencies specialize and what type of clients they usually cater to.

If you have narrowed it down to two or three agencies, call them and ask questions about their experience working with small businesses like yours. If one agency stands out from the rest, then hire them! That is your Facebook ad agency Los Angeles.

4. Make Sure They Have Experience With Your Industry

No one can deny the power of social media, and a large part of your business strategy will likely be focused on that. Finding the right Facebook ads management agency should be relatively easy if you know what you’re looking for.

However, the key is understanding your industry and what an ad agency should do with your company. Depending on what your business does, you’ll want to find an agency that has experience with the type of campaign you are thinking about.

Contents-of-a-portfolio

(Source: Slideplayer)

For example

(Source: Business Yield)

After you find at least four agencies that you would like to work with, look through their portfolio page and see if they’ve done any of your competitors’ ads. If not, proceed by looking at their more recent campaigns.

As you’re browsing, check out how many impressions each ad had and what type of company was advertising (retailers, tourism organizations, non-profits, etc.). That should give you an idea of how different agencies specialize and what type of clients they usually cater to.

If you have narrowed it down to two or three agencies, call them and ask questions about their experience working with small businesses like yours. If one agency stands out from the rest, then hire them! That is your Facebook ad agency Los Angeles.

4. Make Sure They Have Experience With Your Industry

No one can deny the power of social media, and a large part of your business strategy will likely be focused on that. Finding the right Facebook ads management agency should be relatively easy if you know what you’re looking for.

However, the key is understanding your industry and what an ad agency should do with your company. Depending on what your business does, you’ll want to find an agency that has experience with the type of campaign you are thinking about.

(Source: Slideplayer)

For example, if you’re a travel agency, you’ll want to work with someone who specializes in travel marketing campaigns and knows how to target potential customers by zip code or area code.

  • Are they experienced with your industry, and can they provide the desired ROI?
  • Do they have clients like yours, and how long have they been in business?
  • Is their advertising strategy similar to yours?
  • What about their background or portfolio – does it align with your brand?
  • More importantly, do they want this job, and are they likely to deliver the results you want?
  • Are they scalable?
  • Do they have backup staff in case someone leaves?
  • Does the agency provide regular reporting of what was done in your account and metrics to measure success?
  • Does the company use social media monitoring tools such as Social Mention, Hootsuite, Dataminr, or Radian6?

You want to ensure that you are choosing a reliable partner who will continue servicing your account even after some of its employees leave. Asking these questions before hiring any Facebook ads management agency will ensure no surprises down the line.

5. Ask About Their Pricing and What Services are Included in the Cost

Depending on what you’re looking for, pricing can vary from $500 a month and up. In addition, some agencies include retargeting ads in their package (viewable across desktop and mobile devices), while others only offer banner advertising.

Each agency’s Facebook ads management services vary, so it’s important to ask what they offer and determine if they would fit your marketing needs well.

An ad campaign may not produce tangible results immediately, but that doesn’t mean it’s not working. As people search for products on Google or visit your website, results should come over time.

(Source: Slideplayer)

For example, if you’re a travel agency, you’ll want to work with someone who specializes in travel marketing campaigns and knows how to target potential customers by zip code or area code.

  • Are they experienced with your industry, and can they provide the desired ROI?
  • Do they have clients like yours, and how long have they been in business?
  • Is their advertising strategy similar to yours?
  • What about their background or portfolio – does it align with your brand?
  • More importantly, do they want this job, and are they likely to deliver the results you want?
  • Are they scalable?
  • Do they have backup staff in case someone leaves?
  • Does the agency provide regular reporting of what was done in your account and metrics to measure success?
  • Does the company use social media monitoring tools such as Social Mention, Hootsuite, Dataminr, or Radian6?

You want to ensure that you are choosing a reliable partner who will continue servicing your account even after some of its employees leave. Asking these questions before hiring any Facebook ads management agency will ensure no surprises down the line.

Importance-of-work-experience

(Source: Sisu Digital)

Ask about their rates; they may vary depending on the client’s size, the campaign’s length, the project’s complexity, and how long it takes them to complete the campaigns.

Is their Facebook ads management service billed monthly according to hours worked, or is there a one-time retainer fee? Which option do you think will be better for your business needs?

6. Narrow Down Your Options to a Few Agencies That Seem Like a Good Fit

When looking for a good Facebook ad agency in Los Angeles, consider if they have experience with social media marketing and focus on business objectives.

Finding a Facebook ads management agency that can produce successful results and make efforts to understand your business and its needs is key. 

Be sure you find a professional agency with expertise and experience, including advertising design and execution on the big three platforms: TV, print, and digital – from websites, social media platforms such as Facebook and Twitter, ads via Google Ads or Facebook Ads, and videos via YouTube.

You also want a vendor who can meet with you in person (in Los Angeles), not just rely on email or phone conversations.

At that meeting, outline your company’s goals and what you’re willing to spend. Some agencies may offer a free consultation or assessment of where you are now versus where you need to be on Facebook.

Asking these questions can help weed out agencies that don’t seem like a good fit, so it’s worth the investment when you find one.

If you find a reputable Facebook ad agency, remember to give them plenty of time before asking for updates. Make sure they get your feedback and listen to what you say throughout the process.

Like most relationships, a high-quality Facebook ads management agency is hard to find. But if you take your time and research by doing homework on their past work, ask all the right questions at the outset, and stay engaged with them along the way, it’ll be easier to come across success when working together.

7. Meet With the Agencies in Person and Ask Them Questions About Their Experience, What They Would Do for Your Campaign, and What Kind of Results You Can Expect

Start by finding a few agencies and scheduling meetings with them. Give yourself plenty of time to interview as many companies as you can. Some questions that you may want to ask include:

  • What are some past projects?
  • Do you have any success stories?
  • What results can I expect?
  • What kind of experience do you have with my type of business?
  • Are there any limits on how many times I can change the ad campaign or budget?
  • Can we design our ads and submit them for approval, or do I need your help from start to finish?
  • Is it possible to contact the person who is managing this account?
  • What’s your turnaround time for changes?
  • Who else is involved in this project, and how often will they work with me (for example, what if I would like something redesigned)?
  • Do you charge a retainer fee or bill monthly based on hours worked?

When meeting with potential partners, ask these questions to be confident about which agency is right for your needs.

Make a Decision and Get Started on Your Campaign!

Selecting an agency is crucial for any company looking for a digital advertisingpartner.

No one, including your best friend, can tell you which Facebook ads management agency will be best for your business. What’s important is that you can communicate with them, and they can understand your vision and needs.

A company will display its personality during this selection process, so you must find an agency with the same qualities as yours. An agency should feel like home and hopefully share your values, mission, and brand story.

The right Facebook ads management company will have all the tools necessary to take your business where it needs to go. They can strategize at every level, develop campaigns, monitor budgets, set KPIs, and more. 

Once you find an agency that checks off all these boxes, they’ll be a great partner for the long haul, and this will come out in their work.

It’s a Wrap!

With any luck, this post has given you some insight into what makes a good Facebook ads management company. Unfortunately, finding the right Facebook ad agency Los Angeles can be daunting.

Take your time and review these tips to help you find the perfect match. Remember that finding a Facebook ads management agency is more than just having money; it’s about finding someone you feel comfortable with and who will work hard for you.

Nevertheless, Flying V Group has all these qualities to help you scale your business on Facebook and other social media platforms. Contact us today!


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