When you hear “how are things going with you?”, what would you say? Depending on who’s asking you, you’ll say something like “I’m doing good”
That’s how our brains work. It was designed to find answers to questions that's been asked, and that’s why Instagram questions are so effective in engaging with your followers.
People always want to share their experiences. It becomes easier for your followers to say what they think if you ask questions.
Asking questions is an easy way to start a conversation with your customers and followers, make them feel involved with your brand, and ultimately lead to better social engagement.
I’ll explain 9 creative ways to use the Instagram questions feature. Let’s get to it.
9 Ways to Use Instagram Questions
#1. Ask for Product Feedback
You can use Instagram questions to ask for product feedback. Let’s say you launched a new product. Asking your fans and followers about their experience with the product would help you know how the product is doing and how to improve it. To make things easy for them, you can put the product image in the background of the question.
Asking a question would also create a conversation around the product and increase sales. Ask your followers about their general experience with your brand. Who knows, you may uncover insights that you never knew existed prior.
#2. Conduct a Q&A
Question and answers are also a great way to engage with your audience. It makes your followers feel like they're having a personal one-on-one conversation with you. Asking a question like “what do you like about… (fill in the blank with something meaningful) would help you know exactly how your audience feels and what they care about. It doesn’t have to always be about your business. Sometimes asking and answering questions about yourself is what would increase engagement with your followers. After all, they follow you, not your company or products.
#3. Run Quizzes
Running a quiz is one of the fastest ways to increase engagement on your Instagram story, especially when there’s a gift for the participants and winners. Here’s an easy way to run a quiz.
Based on previous engagements, find an interesting and entertaining idea that your followers would love to participate in. Then, decide how they’ll answer the quiz, whether in your story, through a link, or via email. After that, decide which incentive or giveaway to give to the participants and winners. This gift should be something that your followers crave so much that they’re willing to complete the quiz.
If you want to learn more about quizzes and giveaways, check out this case study about Coconut Bowls.
#4. Share Brand vVlues
Every brand or company has things they care about. Assuming you care about cancer awareness month, you can post about it on your Instagram questions story. You can ask your followers how they’re celebrating it.
Asking these kinds of questions would help you connect and engage deeply with your followers.
#5. Conduct an AMA
Celebrities like to use AMA a lot. But companies and businesses can also make use of Instagram questions. AMA means Ask Me Anything. Most often, your followers may have questions about you or your company but they don’t know how to reach out to you.
Posting an AMA on your story would encourage your followers to ask whatever’s on their minds, and this would increase your engagements.
#6. Use Questions to Generate Leads
Asking a question and then answering them with links to useful sources can increase your Instagram engagement. In the Instagram questions story, you can answer questions from your customers by linking to a landing page or your website. This would drive traffic to your company website.
#7. Ask Followers to Share Industry Tips
Hubspot nailed this one perfectly. Most of their followers are marketers. So when they asked “what are some of your favorite marketing tips” and shared the answers, many of their followers collected tips from various sources.
By using this technique, you can also learn a lot from your followers.
#8. Spark Curiosity About Your ompany
Asking a question like “Guess what we’re releasing next week?” on your Instagram question story would spark a lot of curiosity about your new product release. You can use this kind of question to break industry news or make special announcements in a fun way. In this case, the news would be the right answer to your question.
To make it fun, you can share the funny answers that your followers posted. This would encourage others to also share their thoughts, and hence further engagement with your followers.
#9. Ask Light and Entertaining Questions
No matter what your brand is about, make sure anyone who sees your brand name or logo should get a fair idea of what you’re selling. Bony to Beastly is a great example.
Instagram questions are a great way to keep your customers and followers engaged with your brand. That doesn’t mean you should post questions every day. Your followers would soon be tired of you if you constantly ask them questions. Also, make your questions simple, fun, and easy to answer. When you use Instagram questions correctly, your following would increase, and Instagram would expose your business to more and more people. Hence, more traffic and revenue for your business.
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Robb Fahrion is a Co-Founder and Partner of Flying V Group. He is passionate about helping businesses grow using the power of the internet. Robb graduated from Chapman University in Orange, CA and currently resides in Costa Mesa, CA. Robb enjoys writing about digital marketing, helping his clients turn their dreams into reality, and he is a HUGE Mike Trout fan.