Do you want to increase your sales and leads for your business but don’t have the time or resources to do it yourself?
According to a Clutch survey report, eighty percent of small businesses (8 in 10) intend to outsource their business tasks in 2021, twenty percent out of this figure are digital marketing tasks.
Many businesses are going online, and it will be disastrous if you are left out. But joining the fast-moving train will require using a digital marketing strategy that works. You can’t just jump on board without knowing what is expected of you.
That’s why you should consider partnering with a full service digital agency like ours.
At FlyingVGroup, we have been helping businesses with their digital campaigns for years, so we know how important it is to get your business noticed in this competitive world.
If you don’t mind, we’ll take you through our full-service digital marketing strategies so that you can see what you need to do to make sure you stay ahead of the competition.
First, here’s a sneak-peak at what you will learn:
- What Is A Full-Service Digital Marketing Strategy?
- Examples of Strategies Used in Full-Services Digital Marketing Campaign
- Advantages of a Full-Service Digital Marketing Strategy
- Why Does Your Business Need A Full-Service Digital Marketing Strategy?
- How Do I Know If My Business Needs a Full-Services Digital Marketing Strategy?
- What Is A Full Service Digital Marketing Agency
- What Should You Expect From A Full-Service Digital Marketing Agency?
- Why Do You Need to Hire a Full Service Digital Agency?
- How Do Full-Service Digital Marketing Agencies Compare To Niche Agencies?
- How Do I Know Whether I Should Partner With A Full-Service Or A Niche Agency?
Okay. Let’s start from the basics.
What Is A Full-Service Digital Marketing Strategy?
A full-service digital marketing strategy covers all aspects of digital marketing, including SEO, PPC, social media, email marketing, content creation, website design, analytics, and more.
It also includes a complete set of tools and services that help you achieve your goals.
This type of strategy is ideal for small businesses or individuals who want to grow their business but don’t have the time or resources to dedicate to each aspect of their digital campaigns. It is therefore essential to learn how to create a digital marketing strategy.
Examples of Strategies Used in Full-Services Digital Marketing Campaign
As we mentioned earlier, a comprehensive full-services digital marketing campaign involves SEO, PPC, social media, email marketing, content creation, website design, analytics, and lots more. Digital evolution calls for a thorough digital campaign to succeed in business.
To know how to create a digital marketing strategy, you need to know what these strategies are in the first place.
Let’s look at some examples of strategies used in full-services digital campaigns.
SEO is an essential part of any full-services digital marketing strategy because many people start searching for products and services online before even considering visiting a physical store.
By hiring an SEO company Orange County, you can increase your chances of being found when someone searches for something related to your product or service on search engines such as Google, Bing, and Yahoo.
Digital evolution has increased online competitiveness; hence, 45% of small business owners invest in PPC ads to improve visibility and get leads.
Pay-per-click advertising is another way to market your business online. Instead of paying for every click on your ad, you only pay when someone clicks.
What does this mean for your business?
It means that you can target specific keywords and phrases that are most likely to lead to conversions.
c) Social media
Social media is another excellent way of marketing a service. Social media allows you to interact directly with your potential customers. Facebook, Twitter, Instagram, and LinkedIn are among the most popular forms of social media.
These platforms allow you to post messages, images, and videos that can reach millions of people around the globe.
d) Email Marketing
A CMI 2021 research reveals that 87% of B2B and 76% of B2C marketers use Email marketing as a critical digital content marketing strategy.
Email marketing is still one of the best ways to communicate with your audience. It also lets you send promotional emails to your existing customers, prospects, and other interested parties.
e) Website Design & Development
If you’re looking to attract visitors to your site, it makes sense to invest in professional web design. Website design plays a crucial role in how users perceive your company. The design your use in marketing a service you offer should reflect your brand identity and convey professionalism.
You need to know what’s working and what isn’t so you can make changes accordingly. You can do this through analytics software which collects data from different sources like Google Analytics, Mixpanel, etc.
g) Content Creation
Writing quality content is another vital component of a successful b2b digital marketing strategy. In addition, a digital content marketing strategy helps you establish yourself as an authority in your industry and build relationships with your audience.
h) Website Optimization
It’s not enough just to create a beautiful website; you must optimize it for conversion. The best digital agencies websites include keyword research, page speed analysis, mobile-friendliness, responsive design, etc.
i) Website Security
Security is another primary concern for businesses today. Hackers are becoming increasingly sophisticated, and there have been several high-profile cases where hackers got access to sensitive information.
So, if you want to compete effectively against your competitors, it’s time to get serious about digital marketing.
Perhaps knowing what you stand to gain from a full-service digital marketing strategy will help boost your interest.
Advantages of a Full-Service Digital Marketing Strategy
With digital evolution, your business has a lot to gain by using full-services digital marketing strategies. If you use these strategies correctly, you will be able to:
- Increase sales
- Gain new customers
- Get more leads
- Grow your brand awareness
- Improve customer experience
- Reduce operating costs
- Generate more revenue
- Save money
- Build trust with customers
- And much more!
Now, let’s get into the yummy aspect of this guide.
Why Does Your Business Need A Full-Service Digital Marketing Strategy?
There are many reasons why your business needs to use full-service digital marketing strategies in your digital marketing campaign.
We'll explain seven of these reasons in-depth:
1) It's the Right Thing To Do
When you're running a small business, you're probably focused on growing your bottom line. But when it comes to marketing, you also have to think about the long term.
In other words, you have to think about how your business will continue to grow over the years. That means thinking about how you'll reach new customers, keep existing ones happy, and stay visible online.
2) It Gives You An Edge Over Your Competition
The best way to stand out from your competition is by being unique. When you offer something that no one else offers, you become more valuable to your customers. It is especially true if you provide a service or product that people need.
3) It Helps You Build Relationships With Customers
One of the most effective ways to market your products or services is to develop strong customer relationships. By offering free shipping, for example, you can encourage repeat purchases.
4) It Makes Your Brand Stand Out From The Crowd
As we mentioned earlier, the best way to stand out is to do things differently. For instance, if you offer free shipping, you can make sure that you communicate this to your customers. They won't be expecting it, so they'll be pleasantly surprised when they receive their order.
5) It Keeps Your Customer Base Happy
Most people are willing to pay extra for convenience. If you offer a discount, for example, you can encourage them to buy more often.
6) It Improves Your Search Engine Rankings
Search engines such as Google and Bing rank websites based on several factors. One of those factors is backlinks. Backlinks are links that point to your website from another website. In fact, Google lists backlinks as one of their top three SERP factors. Unfortunately, according to Ahrefs, 66.31 percent of pages do not have any backlinks.
When search engine algorithms see that many high-quality backlinks are pointing to your website, they assume that your content is relevant and trustworthy.
7) It Boosts Your Social Media Presence
Social media has become an essential part of any successful marketing plan. If you aren't using social media, you should start now.
How will you know if using a full-service digital marketing strategy is the best move for your business?
How Do I Know If My Business Needs a Full-Services Digital Marketing Strategy?
If you are wondering whether you need a full-services digital marketing strategy, here are some signs that you should consider:
a) You Are Not Getting Enough Traffic To Your Website
Suppose you are not getting enough traffic to your site, and you are worried about losing customers because they aren’t finding you. In that case, you need a full-service digital marketing strategy that offers the best digital agencies websites for generating traffic.
b) Your Competitors Have More Visibility Than You
If your competitors seem to be doing better than you in terms of visibility, then you might want to look into a full-service digital strategy.
c) You Don’t Have Time Or Resources To Manage All Aspects Of Digital Marketing
If you don’t have time to manage all aspects of digital marketing, you may need a full-service strategy.
d) You Want To Grow Your Business And Get Noticed Online
If you want to grow your business and get noticed online, you need a full-service approach.
To fully enjoy this full-service approach, you need to partner with a full service digital agency.
But what is a full service digital marketing agency?
What Is A Full Service Digital Marketing Agency
31% of larger companies outsource their marketing strategy.
Do you want to be left out of this moving train?
A full service digital agency provides everything from website design and development to search engine optimization, paid advertising, content creation, and more.
Just in case you are still asking, “what is a full service digital marketing agency,” let’s explain further.
A full-service digital marketing agency often has an in-house team of designers, developers, writers, marketers, and other experts who work together to create effective campaigns. The full-service approach allows clients to focus on growing their businesses without worrying about all aspects of digital marketing.
What Should You Expect From A Full-Service Digital Marketing Agency?
By now, you are no longer asking, “what is a digital marketing company?” so let’s move on to what you can expect from such a company.
A full-service digital marketing agency will help you with everything related to your digital marketing campaign.
Here are some of the critical areas where a full-service digital marketing agency will work with you:
- Website Design & Development
- PPC Management
- Content Creation
- Email Marketing
- Social Media Management
- Conversion Optimization
- Reputation Management
Why Do You Need to Hire a Full Service Digital Agency?
We’ve all been there. We want to do something, but we don’t have the time or resources to do it ourselves. So we turn to digital marketing strategy consultants for help. But not just any agency — a search engine marketing agency Los Angeles that has experience in your industry and can offer you quality services at a reasonable price.
What is a digital marketing company, and why do you need to hire a search engine marketing agency Los Angeles?
Full-service digital marketing agencies are often more expensive than their part-time counterparts, providing many benefits over solo work.
Here are some of the reasons why b2b digital marketing strategy consultants are better:
How Do Full-Service Digital Marketing Agencies Compare To Niche Agencies?
The primary difference between a full-service digital marketing agency and a smaller niche agency is the size of each firm. A small agency may only be able to handle a handful of clients at any given time. It means that if you want to hire them for your campaigns, you'll often have to wait until they are finished working on projects for others.
In contrast, a full-service digital agency has a much larger staff strength and typically handles more clients than a niche agency. As a result, they can offer a broader range of digital marketing agency services and deliver higher quality work.
They also have access to a broader network of vendors and suppliers, allowing them to save money by using the same ones repeatedly.
How Do I Know Whether I Should Partner With A Full-Service Or A Niche Agency?
Before deciding whether to work with a full-service digital agency or a niche agency, there are several factors. These include:
- How big is your business?
- What types of digital marketing agency services do you need?
- Do you prefer to manage things yourself or delegate responsibilities to someone else?
- Are you looking for a strategic partner or just a vendor?
- How much experience do you have managing your online presence?
- How well do you understand SEO, PPC, email marketing, social media marketing, etc.?
- How much budget do you have available?
- How quickly do you need results?
- How important is brand recognition?
- How important is lead generation?
- What type of website do you currently have?
- How long have you been operating your current site?
- How large is your target audience?
- How competitive is your industry?
- How much traffic do you receive now?
And It’s A Wrap!
There are many reasons why you need a full service digital agency to handle your digital marketing. However, if you are looking for ways to increase sales and get more leads, you should start by focusing on your website. Once you have done that, you can move on to other areas of digital marketing such as SEO, PPC, email marketing, and social media.
We Can Help!
Contact us today to learn more about how an SEO company Orange County can help you grow your business.
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Robb Fahrion is a Co-Founder and Partner of Flying V Group. He is passionate about helping businesses grow using the power of the internet. Robb graduated from Chapman University in Orange, CA and currently resides in Costa Mesa, CA. Robb enjoys writing about digital marketing, helping his clients turn their dreams into reality, and he is a HUGE Mike Trout fan.