How can your small or medium-sized business stand out in an increasingly competitive marketplace?
According to a survey conducted by Clutch, 75% of respondents believe that paid search ads enable them to find relevant information online.
Your business is not exactly the first of its kind out there, and you’ll soon discover that millions of other small and medium businesses out there are vying for the same set of eyes. Hence the need to up your digital marketing game.
What’s the most effective way to grow your business online?
It’s by using the best SEM tools.
SEM stands for search engine marketing, and it is a digital marketing strategy aimed at helping businesses to increase their website visibility in search engine results pages (SERPs).
What is SEM in marketing?
It’s essentially a combination of SEO and paid advertising. When you advertise using search engine marketing tools, you pay for ads to appear alongside search results.
Working with the best search engine marketing agency has proven to be an effective way to grow your business and stay two steps ahead of the competition.
Let’s pause here and glimpse into this value-rich article:
- What is Search Engine Marketing?
- What is the difference between SEO and SEM?
- Types of Search Engine Marketing (SEM)
- What is a Search Engine Marketing (SEM) Agency?
- Categories of SEM agencies
- Services SEM agencies offer
- Why does your Marketing Department need an SEM agency?
- How do I Choose the Right SEM agency?
Let’s dissect each subheading.
What Is Search Engine Marketing?
What is SEM in marketing?
Search Engine Marketing (SEM) is a form of advertising on the internet. It involves using paid advertisements that appear in search engines like Google, Yahoo, and Bing. The ads may be text links or banner ads. These ads help businesses gain visibility for their websites and increase traffic to them.
But is SEO a part of SEM?
Both SEO and SEM require similar skillsets. For example, both SEO and SEM experts should know how to create quality content. They also need to understand how to write compelling headlines and descriptions. Finally, they must possess strong writing skills.
So why do some marketers prefer SEM over SEO?
Well, they see SEM as an effective way to reach new audiences. In addition, they believe that SEM allows them to target specific groups or demographics, thereby making it more affordable than search engine optimization pricing. As such, most digital marketers think it’s an excellent option for businesses looking to expand into new markets.
Beyond these basic requirements, however, SEO and SEM differ significantly.
What is the difference between SEO and SEM?
What is the Difference Between SEO and SEM?
Unlike SEO, which involves organic search and uses natural links, SEM is more likely to cover paid advertisements and relies heavily on paid links.
Also, SEM works well for companies selling physical goods or services, making it more budget-friendly than search engine optimization pricing.
(Source: Noble Desktop)
Types of Search Engine Marketing (SEM)
There are three main types of search engine marketing:
- organic search engine optimization
- pay-per-click advertising
- social media marketing
Organic SEO is free and natural. However, PPC is paid and usually displays adverts above organic listings. Social media marketing is also free, but it’s not quite as effective as other forms of online marketing.
Organic Search Engine Optimization
Organic search engine optimization, sometimes referred to as “natural” or “unpaid” search engine optimization, uses methods such as content marketing and backlinks from other high-quality websites to get higher rankings without paying for each click. ECommerce stores and blogs often use this method.
Pay Per Click Advertising
Pay-Per-Click is another type of search engine marketing where advertisers bid on keywords that they want to target. With PPC, you can target potential customers surfing the internet for your products or services.
Advertisers can set budgets then bid based on how much they think they will spend on clicks. Advertisers can also specify what time of day they would like to see their ads show up.
Social Media Marketing
Social media marketing is an intelligent way of getting traffic to your site. You can use Facebook, Twitter, LinkedIn, YouTube, Instagram, and Pinterest to drive traffic to your site. In addition, social media platforms have become a great place to build relationships with potential customers and create trust.
What Is A Search Engine Marketing (SEM) Agency?
A search engine marketing agency is a company that offers services related to SEO. Some of these companies specialize in specific areas, while others cover multiple aspects. Clutch reports that 33% of small businesses (one-third) outsource to access flexible resources.
Search engine optimization is a process where websites are optimized for search engines like Google, Bing, Yahoo, etc. SEO is done through various techniques such as keyword research, link building, content writing, social media marketing, and other activities. The best SEM agencies carry out these activities.
The main goal of a search engine marketing agency is to increase the visibility of your website in search engines. A good SEO company will use different techniques to meet your needs. For example, it may target keywords specific to your business or niche. Or it could create content that attracts visitors.
An organic search engine marketing agency is a company that specializes in search engine marketing. They provide all aspects of search engine marketing, including keyword research, link building, page creation, content writing, etc. The best SEM agency typically has several employees who work together to improve the performance of a client's website.
Let’s try to break down the best SEM agencies into segments.
Categories of SEM Agencies
Let’s break down search engine marketing agencies into two categories:
- Full-Service Agencies
- Partial Service Agencies
The most common type of SEM agency is a full-service agency. A full-service digital marketing agency provides everything you need to grow your business. They do this by providing search engine marketing services and other digital marketing services.
Partial Service Agencies
A partial service SEM agency offers less than a full-service agency. For example, if you just need some link building done, then a partial service agency might be able to handle that task.
Some agencies offer only one type of service. For example, they might specialize in SEO, just like a regular B2B SEO agency. Or they might focus on PPC campaigns.
Services SEM Agencies Offer
Are you still confused about what to expect from an SEM agency?
SEM services cover all manner of SEO and SEM services, including SEM marketing services and some SEM consulting services.
This list of 15 SEM services also includes some of the SEO and SEM services, SEM consulting services, and SEM marketing services offered by search engine marketing agencies:
1) Keyword Research - To rank well in search engines, you must identify the right keywords. It involves finding the most relevant terms that describe your products and services. A b2b SEO agency can also offer this service.
2) Link Building - Search engine marketing agencies build links from one page to another. Doing this improves the ranking of your site.
3) Content Writing - According to HubSpot, 70% of marketers use content marketing in their strategy. Companies write articles about topics that interest their customers. It increases the chances of getting backlinks.
4) Social Media Marketing - Companies promote their clients' businesses on social networking sites. It is one of the SEM marketing services that help spread awareness.
5) Pay Per Click Advertising - PPC advertising is when clients pay to have their ads shown on search engines. It is also part of the SEM services you can get from the best search engine marketing agency.
(Source: Popup Smart)
6) Conversion Optimization - This includes testing different landing pages to find the best-performing ones.
7) Website Designing - A search engine marketing agency and a b2b SEO agency can design attractive websites that attract traffic. 66 percent of web users prefer to engage with a beautifully-designed website. There are many best SEM tools free for this purpose.
8) Analytics - Analyzing data collected from web analytics tools and other search engine marketing tools used to improve the performance of your website.
9) Reputation Management - Managing negative comments posted online is important. It keeps your reputation clean and prevents any damage.
10) Online Reputation Management - ORM is a way to manage negative reviews posted online. It's also known as review management.
11) Mobile App Development - Apps are now more popular than mobile websites. So, if you want to reach potential customers, then you should develop apps.
12) Brand Awareness - If you don't know what your brand stands for, it's time to do some research using the best SEM tools free of charge.
13) Customer Service - Good customer service can make or break a business.
14) Web Hosting - Having a reliable hosting provider is essential.
15) Email Marketing - Emails are effective SEM tools for promoting your business.
Why Does Your Marketing Department Need An SEM Agency?
Search engine marketing agencies have several advantages over traditional marketing departments.
Having a search engine marketing agency means you don’t have to worry about all the technical stuff. They do all this for you. So, if you are new to search engine marketing, then hiring an expert is one of the best ways to start.
You don’t have any idea about all the things involved in search engine marketing. But when you hire a professional, they know everything. Also, they have years of experience under their belt.
Here are 10 reasons your marketing department should partner with the best SEM agency:
1. They'll Help You Find Your Niche Market
You've got a great idea for a new product or service, but you don't know where to start looking for potential clients.
An organic search engine marketing agency can help you narrow down your target market by analyzing your current competitors and determining which ones are most likely to benefit from your offering.
With their expertise, you can focus your efforts on finding people who need what you offer.
2. They Can Save You Time & Money
If you do everything yourself, you might end up spending more time and money than necessary.
Instead, hire an SEM company to take care of all the grunt work so you can concentrate on growing your business.
They can save you thousands of dollars for several years without sacrificing quality.
3. They Have Experience
Search engine marketing agencies aren't just another fly-by-night operation.
They have experience working with businesses of all sizes, industries, and locations. That means they understand how to make sure your campaign is successful.
4. They're Experts in Their Field
If you want to succeed in the digital age, you need to get as many eyeballs as possible to your website.
And while there are plenty of ways to accomplish this, not everyone has the skill set needed to optimize websites for search engines.
The best SEM agency does.
5. They'll Get Results
When it comes to getting results, nothing beats having someone else handle the dirty work.
Your SEM agency knows that you have to put in the effort if you want to see success. So they'll do whatever it takes to ensure you get the results you deserve.
6. SEM Is More About Quantity Than Quality
The price of the best content marketing agency services varies depending on the size of your company, the type of work you need to be done, and the amount of content you plan to produce. However, most companies charge anywhere from $2,000-$10,000 per month.
7. SEM Isn't Always Easy
SEM is a lot easier said than done.
That's because it covers SEO and paid advertising, both of which require constant maintenance.
You need to monitor your progress, make changes as required, run Google SERP analysis, and continuously improve your strategy. If you don't take action, your efforts could go to waste. And that would be a shame, considering how much potential there is for growth.
How Do I Choose The Right SEM Agency?
How difficult can it be to pick an SEM agency worth hiring?
There are several things to consider when choosing an organic search engine marketing agency; otherwise, you’ll be making a big mistake that won’t yield desired results.
These tips will guide you to the best search engine marketing agency Los Angeles:
1. Make Sure That the Agency Does What They Say They Will Do.
If they promise to conduct a Google SERP analysis that will rank your site at the top of Google, then they should keep that promise. It's crucial to find out exactly what they plan to do for your campaign before signing any contracts.
2. Look for an Agency That Has Experience Working with Clients Similar to Yours.
Find out how many times the SEO California agency has worked with clients like yours. Look for testimonials from previous clients. Ask them about their process. For example, how long did it take to complete projects? What was the average cost per project? Did the SEO Company Orange County charge more for larger projects?
3. Ask Them Questions.
There are a lot of different variables when it comes to running a successful SEM campaign. Make sure you're comfortable with the answers. Ask the SEO Company Orange County questions about the following topics:
- Keyword Research
- Link Building
- Content Creation
- Google SERP analysis
- Competitor Analysis
- Project Management
- Ongoing Support
- Payment Terms
- Pricing Structure
- Communication Style
- Time Frame
- Quality Assurance
- Client Retention
4. Choose an Agency That Works Well with Others.
It means finding an affordable SEO agency that understands the importance of collaboration. However, the affordable SEO agency pricing should match your budget.
5. Choose a Transparent Agency.
Transparency is critical when it comes to running an effective SEO campaign in an affordable SEO agency.
6. Choose an Agency that Knows How to Communicate Effectively.
Communicating clearly and concisely is essential to good SEO. Just find an affordable SEO agency pricing that works for you.
7. Choose an Agency that Listens.
When you hire a search engine marketing agency Los Angeles, you want them to listen to your needs. Listening helps you understand what you need and allows them to tailor their services to meet those needs.
8. Choose an Agency that Makes Decisions Quickly.
Your time is valuable. Don't waste it waiting around for someone else to make a decision.
9. Choose an Agency that Has a Clear Vision.
Having a clear vision is critical to success.
10. Choose an Agency that Takes Pride in its Work.
Take pride in your work. Hiring a full-service digital marketing agency to do your job doesn't mean you don't have to put in the effort yourself.
Hiring the Best SEM Agency Is the Smartest Move Ever!
Search engine marketing isn’t always easy. However, it can be very beneficial to your business. Hiring a search engine marketing agency is a smart move whether you're starting out or already running a large online business.
Not only will it increase your chances of achieving success, but it'll also save you tons of time and money.
Have any questions?
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Robb Fahrion is a Co-Founder and Partner of Flying V Group. He is passionate about helping businesses grow using the power of the internet. Robb graduated from Chapman University in Orange, CA and currently resides in Costa Mesa, CA. Robb enjoys writing about digital marketing, helping his clients turn their dreams into reality, and he is a HUGE Mike Trout fan.