Why-We-Chose-Elementor-As-Our-Website-Builder.

Why We Chose Elementor As Our Website Builder

In Business Strategy, Digital Marketing, Marketing Strategy, Website Development by Flying V GroupLeave a Comment

Reading Time: 7 minutes

WordPress is used by 42.6% of all the world’s websites.

Just for context, the combined market share of Wix, Drupal, Squarespace and Shopify (i.e. four of the most notable website creation platforms available today) is less than a quarter of WordPress’.

This is no coincidence.

Put simply, WordPress enables web designers to create the most stunning, comprehensive websites imaginable.

We know that when it came to creating our website, we were going to do it with WordPress.

That’s where things got a bit tricky, though.

Creating a WordPress website ordinarily requires a lot of coding. You typically have to extensively tinker with CSS to end up with a website you’re satisfied with.

And then someone recommended using Elementor.

Elementor: Taking WordPress Website Creation to The Next Level

Elementor has become a household name for those looking to create WordPress websites but lack coding capabilities.Now used by more than 6%(!) of all the world’s websites, millions of SMB owners turn to Elementor when they need to create an online store.

Elementor’s strength is how it simplifies WordPress website creation. Just about anyone can create a super comprehensive website without breaking a sweat thanks to Elementor’s intuitive drag-and-drop editor.

Do you lack CSS or HTML expertise? With Elementor, that makes no difference. You can intuitively create your landing pages and keep track of your progress while you assemble it, thanks to Elementor’s powerful editor.

We haven’t even scratched the surface, though:)

Elementor boasts dozens of widgets and tools that help you actualize even the most ambitious web design concept. You can create any slide, design any form and create the most stunning popup, all within Elementor.

elementor-website

Here’s a rundown of the features that ultimately led us to choose Elementor as the platform with which to build fiyingvgroup.com:

Dynamic Drag and Drop Editor

Elementor provides users with a clean, clear, and intuitive environment in which to create and update landing pages, blogs, and other pages.

Here’s what it looks like:

elementor-editor

On the left, you’ll see the widget panel. Offering more than 90 dynamic widgets and 300+ templates, Elmentor empowers you to create your dream website. Elementor’s editor accounts for responsive design, custom positioning for all site elements, and global fonts and colors.

Workflow Optimization

Elementor Pro's Global Settings feature helps you create and manage your site's own design system so that you can ensure consistency across your entire site and speed up your workflows.

Whenever you create a new design, it will automatically inherit its settings from your Global Settings. And if you change something in Global Settings, that change will automatically apply across your entire site.

Of course, you're never locked in - you always have the option to fully customize a design on a page-by-page basis. But with Global Settings, you can ensure that your default designs look exactly the way that you want them to and are consistent across your site.

Lead Capturing

There’s a reason marketers place such a heavy premium on getting prospects to land on their website. Once there, visitors can be met with a variety of powerful tools and features designed for one ultimate objective: Converting visitors into customers.

Elementor offers powerful features geared towards lead capturing and other marketing objectives, including:

  • Elementor users can benefit from customizable templates and set triggers to target their visitors at the right moment. 

elementor-lead-capturing

Elementor also integrates with all your other powerful marketing tools, so you can engage with your customers on all fronts.

How Much Does Elementor Cost?

Elementor includes both free and paid versions.

The core Elementor plugin is 100% free and available at WordPress.org.

If you want to add more advanced features and capabilities, you can extend the free core plugin by purchasing Elementor Pro, which starts at just $49 for use on a single site. You can view the full pricing details here.

What are the Main Differences Between Elementor Free vs Pro?

Elementor Free Version

With just the free version of Elementor, you'll already get access to the visual, drag-and-drop editor and a wide selection of widgets and style options that you can use to design your content.

You can use it to design individual blog posts and pages - all you need to do is launch the Elementor editor when you're editing a post or page.

In general, you might be fine with the free version of Elementor if you just want to design some basic landing pages or add some style to your blog posts.

However, if you want to use Elementor to design your entire website, you'll probably want the powerful new features, design options, and templates in Elementor Pro.

Elementor Pro

Elementor Pro builds on the features in the free version to create a more high-powered tool for web designers and professionals.

With Elementor Theme Builder, you'll be able to design your entire theme using Elementor's interface, including your header, footer, blog post templates, 404 pages, and more. You can also create global settings that let you easily control the design palette for your entire site.

If you have a WooCommerce store, Elementor WooCommerce Builder gives you that same flexibility for your shop and single product templates.

Elementor Pro also gives you access to powerful new features that you can use in all of your designs. Here are some of core added features:

  • A visual form builder.
  • Lots of new widgets including sliders, post lists, portfolios, pricing tables, and more.
  • New design options including scroll effects and custom positioning.
  • Support for dynamic content from plugins like Advanced Custom Fields, Toolset, and Pods.

Here are the full subscription options: 

Elementor for US$49 per year

The paid options come with more templates and more detailed website features across several different plans. The Essential package costs $49 per year, can be used on a single website, and includes over 300 Pro templates (which offer more detail than the free options), over 90 widgets, and over 10 website template kits.

The Advanced plan costs $99 per year and lets you install it on up to three websites, while the Expert plan covers $199 for up to 25 websites.

More professional businesses might eye Studio ($499/year) or Agency ($999/year) which include VIP live chat support, and expand the number of websites Elementor can be used on to 100 and 1,000 respectively.

elementor-features

Closing Thoughts

There are a lot of website builders out there. It can be quite a daunting task selecting one for your website.

However, if you're aiming for a WordPress website, there’s really only one perfect choice.

Elementor empowers you to create the exact website you envisioned. You can create an ecommerce store with it, and have it as the centerpiece of your marketing stack.

Basically, the sky’s the limit when it comes to what you can create with this website builder.


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Robb Fahrion
Robb Fahrion, Partner
Flying V Group