Are you looking for an effective way to open up your crypto business, target the right audience, and make a sustainable profit?
CoinMarketCap reports that the volume of average cryptocurrency trades per day has risen to $109 billion daily.
Cryptocurrency is a vast and ever-changing world of its own. As a result, you may find it challenging to make it big in the crypto business without a reliable crypto advertising network that can reach your targeted audience at a reasonable rate.
(Source: Finances Online)
Paid advertising platforms are crucial to opening up your cryptocurrency business to different people all over the world. It helps you be visible to a targeted audience and get people interested in cryptocurrency at a meager price. In addition, it gives a high return on investment (ROI).
We’ll be looking into paid advertising platforms, also known as crypto advertising networks, and how to use them for marketing cryptocurrency and generating new interest.
Here’s a sneak-peek at what we will cover:
- What Are Paid Advertising Platforms?
- What Paid Advertising Platforms Can I Use for Cryptocurrency Businesses
- Why Crypto Businesses Should Use Lead Magnets To Funnel Traffic From a Crypto PPC Advertisement
- 5 Lead Magnet Tips To Help Attract Your Target Audience To Your Crypto Business
Let’s quickly jump into what paid advertising platforms are.
What Are Paid Advertising Platforms?
Paid advertising platforms are platforms where you can pay to get your business advertised. These platforms allow companies to market their product using content marketing, ad marketing, or banner marketing. There are many of these platforms on the web.
There are many paid advertising platforms you can use and develop your crypto advertising network. Still, if you are also looking at marketing cryptocurrency to grow your crypto business, you shouldn’t just use any advertising platform that provides space.
Facebook cryptocurrency ads and Google crypto ads are good platforms to carry out your crypto marketing. However, they have a certain degree of restriction for cryptocurrency. Although they have been easing these restrictions in recent times, a good business person knows that he can not rely on that.
Facebook and Google can come up one day and impose another restriction that will not be good for business. For this reason, every business owner in the crypto industry looking at expanding their crypto advertising network needs to begin to look for alternative platforms.
What Paid Advertising Platforms Can I Use for Cryptocurrency Businesses?
Do you want to attract quality traffic through your crypto advertising network?
Are you thinking of the best-paid advertising platform that will help your cryptocurrency business?
You’ve come to the right place.
Let’s introduce you to the eight best cryptocurrency advertising platforms.
Bitcointalk is one platform that has a high active crypto community. Bitcointalk already has over 2.6 million users and close to 400 new registration.
That was in 2019!
Are you thinking about what I’m thinking?
By now, the number of users should be over 3 million, if not 4 million.
These are not just random users searching the internet; these are people who want to do crypto business. The good news is that they offer people who want to expand their crypto advertising network space to do that. Imagine what advertising on that platform can do to your business.
Another big boy platform known for marketing cryptocurrency is Bitmedia. This company started operations in 2015 with over 20 million visitors every day and attracts 1 billion impressions every month.
So far, over 20,000 campaigns are running on Bitmedia by over 5,000 crypto websites. They have a variety of targeting advertisement options for those who want to use the platform to expand their crypto advertising network, ranging from frequency, timing, geo, etc. In addition, they offer both CPC and CPM models. So you won’t regret using them.
The good thing about BuySellAds is that it provides advertisers with a sizable crypto community. In addition, it is so easy with BSA that marketers can advertise their business directly using a single platform.
BSA also helps crypto business owners to diversify their advertising strategy. What this means is that you can use content marketing strategy, ads, or banners. Furthermore, they do this at a low price with a high number of targeted audiences for every single campaign.
CoinZilla is one of the most trusted crypto advertising platforms. It is one of your go-to platforms if you are looking to generate significant traffic through your crypto marketing.
The CoinZilla platform has hundreds of crypto projects launched every day. In addition, their platform helps personalize your budget with over 12,000 campaigns delivered each day.
This platform can help you get to a larger global audition with good rewards for investment. Already, the platform is targeting over 280 million impressions per month, over 300 thousand clicks per month, and over 450 websites per month.
With your advertisement on CoinZilla and that number of followers, the opportunity is endless
5. Ad Dragon
Ad Dragon, launched in January 2019, is the world’s first decentralized crypto advertising platform.
It is one of the latest advertisement platforms for crypto businesses and comes with a unique peer-to-peer model.
What does this mean?
It means that they can match every marketer of cryptocurrency with a potential buyer. It is like bringing a customer to your living room. And if you are someone who is concerned about privacy, Ad Dragon is the choice for you because they collect zero personal data from all their users and customers.
Coinverti opened for business in 2017. It is one of the most reliable platforms for crypto marketing, primarily because of its services. For example, they offer pop-up, in-feed ads, banner ads, and native ads, all for your cryptocurrency business.
They are also not left behind when it also comes to delivering high traffic and quality. For example, Coinverti is one of the few platforms that implemented anti-fraud mechanisms to identify spam and bot traffic. Hence, you should be more confident in advertising on their platform.
To further get you excited about Coinverti, they provide marketers with real-time performance metrics of your ads using their platform. It means you can be able to know whether your ads are reaching the targeted audience in real-time.
As if that is not enough, they also have a personal account manager and ad banner design assistance if you require one.
This platform just knows how to make things easier for cryptocurrency marketers.
7. AdEx Network
AdEx Network is among the first decentralized ad platforms and one of the few that gives real-time reporting, making it one of the most transparent crypto advertising platforms.
To further tell you how serious they are about transparency, AdEx Network has over 300 hand-picked sellers on their platform to make sure that no one scams you while you use their platform for advertising your cryptocurrency business. The platform uses the CPM model for advertisements.
The beautiful thing about CoinMarketCap is that it is user-based. As a result, the platform is the trusted option for people who use other media for advertising their cryptocurrency business.
In addition, they also can provide high visibility in the crypto community.
Why Crypto Businesses Should Use Lead Magnets To Funnel Traffic From a Crypto PPC Advertisement
HubSpot reports that 60 percent of marketers said generating a lead is one of the most challenging parts of their job.
PPC crypto advertising works another wonder. It helps improve the lead magnet. Lead magnets are essential to cryptocurrency businesses because it helps get a qualified customer into your sales funnels.
A lead magnet is a valuable resource created by a marketer for the targeted audience to get their contact details. Meanwhile, a lead magnet funnel is the path marketers take to discover the lead magnet when delivering it to the target audience.
(Source: Smart Insights)
The reason for getting the contact details is simply to start up a buyer-seller relationship to convert the buyer into a committed customer. Are you wondering how this works?
If you want to use a lead magnet to generate leads, all you need to do is sign-up for a landing page conversion tool; it is a form where your target audience inputs their details. But, of course, if you have done that, you will also need an email service provider. Our two favorite tools for this use case are ConvertFlow and Mailchimp.
A lead magnet also serves as an email automation tool and a database.
5 Lead Magnet Tips To Help Attract Your Target Audience To Your Crypto Business
Now that you know what a lead magnet is and how it can help funnel more leads to your crypto business, here are five tips to help you attract your target audience to your crypto business.
(Source: Gill Andrews)
a. Understand your Target Audience
If you want to understand your targeted audience, you will need a buyer persona. A buyer persona is a side profile you create to represent your target audience. The profile will include interest, behavior, attitude, needs, and demography.
One primary reason why so many lead magnets fail to attract their target audience in the crypto business is that the lead is not about the target audience but the market. If you want to change that, understand your audience and make the lead magnet about their needs.
b. Your Lead Magnet and your Sales Funnels Should be Aligned
For your lead magnet to attract your target audience, the next thing you must ensure is aligning your lead magnet with your sales funnel.
To do that, you need to identify why your target audience is not aware of your crypto business. If you do this, you are halfway through the process. So, the next thing you do is create a lead magnet to solve each of the reasons you have identified.
c. Understand other Competitors
Understanding your competitors is essential because everybody wants the same things you want, and if you’re going to be at the top of the crypto business food chain, you need to know about the people competing with you. Even in war, knowing your enemy is a good cobalt strategy.
By understanding your competitors, you can gain insight into the lead magnets format that has proven results. Examples of lead magnet formats include reports, quizzes, tools, email courses, cheat sheets, etc.
Understanding your competitors can also help you know which effective marketing and distribution strategies to use.
d. Maximize your Lead Magnet unnel
In maximizing your lead magnet tunnel, you will need to generate quality leads first. However, you should know that you can lose them.
So, ensure that after generating these leads, you also retain them, then convert them to customers.
You may be wondering, how can I lose my lead?
It is pretty straightforward. As soon as you make your lead magnet complicated from the sign-up, the leads move on.
You don’t want that, do you?
To make it easy for your target leads, make sure what you offer in your crypto business matches what your target audience needs. The offer should be clear and direct and why yours is the best.
More importantly, make the process easy. Filling out the form should not be something that your target audience should waste time on. Nobody has that time to waste knowing that there are other competitors.
e. Maintain and Track your Lead Magnet
When leads begin to generate traffic on a website/blog, crypto marketers get carried away easily. But, unfortunately, getting carried away could give your competition an edge over you and take you back to where you started.
Maintaining and tracking your lead magnet is very vital to being relevant in the crypto business community. Aside from keeping you at the top, it also helps you to see areas that need improvement.
To track and maintain your lead magnet, use key performance indicators. This indicator can help you track click-through rates, bounce rates, time page rates, lead generation rates per channel, cost per lead, and conversion rates. Check out this case study we wrote for ConvertFlow that talks about our testing methods: FVG ConvertFlow Case Study.
The Next Step Is Yours To Take!
Crypto advertising networks are perfect for marketing cryptocurrency. Choosing one of the reputable paid advertising platforms mentioned in this guide will help market your cryptocurrency company or platform to a broad audience for better ROI.
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Robb Fahrion is a Co-Founder and Partner of Flying V Group. He is passionate about helping businesses grow using the power of the internet. Robb graduated from Chapman University in Orange, CA and currently resides in Costa Mesa, CA. Robb enjoys writing about digital marketing, helping his clients turn their dreams into reality, and he is a HUGE Mike Trout fan.