Do you want your cryptocurrency website to drive traffic and sales?
In 2020, the Cambridge Business School reported that there were about 101 million cryptocurrency users with verified identities worldwide as of Q3 2020.
Cryptocurrencies are a response to the digital economy’s need for privacy. You can earn and purchase crypto without a bank or other central authority overseeing the process.
As this fast-growing open-source currency continues to grow in market capitalization, value, popularity, and demand, it is becoming increasingly necessary to use search engine optimization (SEO) for your crypto website.
Before we delve into crypto SEO, let’s give you a quick outline. Feel free to click any of the topics below to be taken directly to the section:
- What is SEO?
- SEO Core Components for Crypto Websites
- Technical SEO
- On-Page SEO
- Off-Page SEO
- What is Crypto SEO?
- Why Do You Need SEO for Your Cryptocurrency Website?
- How to Optimize SEO for Your Cryptocurrency Website
- Bonus: Mistakes to Avoid
Let’s dive in.
What is SEO?
SEO, which stands for Search Engine Optimization, involves getting traffic from search results. These results could be free, organic, natural, or editorial. The goal of SEO is to improve your site’s position in SERPs or search engine results placements.
You may need an SEO strategist to help you implement an effective SEO crypto marketing campaign.
What is an SEO specialist’s goal?
The goal of an SEO specialist is to ensure that your website is No. 1 in search results so that you can reach the right audience and make sales.
Core SEO Components for Crypto Websites
The fundamental principles of SEO do not change despite the evolving nature of some of its components.
The core components or pillars of SEO that you should apply to your crypto website are:
Technical SEO for Crypto
The main focus of technical SEO is how Google crawls pages. It works behind the scenes, putting vital elements in place to ensure that your site performs optimally and search engines can easily crawl your pages.
Critical considerations for technical SEO include:
- Domain age
- Domain strength
- No plagiarized content
- URL structure
- No dash domains
- 301 redirects
- Website speed
- Site navigation
On-page SEO for Blockchain Websites
On-page SEO focuses on your page’s content and how it affects your ranking in search engines.
Areas of focus for on-page SEO are:
- Keyword research
- Page mapping
- Meta description
- Page titles
- Image ALT text
- SEO-friendly URLs
- Content optimization
- Calls-to-action (CTA)
- User interface
- E.A.T. (Expertise, Authority, and Trust)
Off-page SEO for Crypto Websites
Off-page deals mainly with link strategy and other external factors not on your website but that influence your ranking. Think of these as votes of confidence from other areas online to drive positive search placements. Off-page SEO covers:
- Inbound links
- Social media engagement
What is Crypto SEO?
It is crucial to understand the nature of crypto SEO and how it improves visibility for cryptocurrency websites.
Cryptocurrency SEO helps get more traffic from people in the crypto niche to improve your platform’s customer growth, awareness, and sales. An effective SEO strategy for your crypto business will help to market your company’s products and services to your target audience and drive high-quality traffic to your site.
Why Do You Need SEO for Your Cryptocurrency Website?
Is your crypto website on the first page of search results?
If it isn’t, then you have a long way to go.
The value of your cryptocurrency will increase with the influx of users to your website and the awareness that is driven to your website through online search queries.
Cryptocurrency advertising offers many opportunities, thereby increasing the need to incorporate SEO crypto strategies in your campaign. Crypto SEO is the primary driver of cryptocurrency-related organic traffic, which will help to boost customer growth, increase sales, and bring more referrals to your business website.
It takes someone who knows how to apply SEO tactics to improve your rankings in SERPs and set you above your competitors.
How to Optimize SEO for Your Cryptocurrency Website
What are your goals for your cryptocurrency website?
If your goal is to increase traffic, sales, and returns on investment (ROI), you will need a well-defined crypto SEO process to achieve it.
Let these tips guide you as you optimize SEO for your crypto website:
1. Conduct Keyword Research
When optimizing SEO for your crypto site, your first step is to know your target audience’s particular keywords to search for your services on search engines like Google.
Good keyword research for crypto companies will include crypto-related terms like Bitcoin, crypto, buy cryptocurrency, etc.
The best way to run keywords research is using a tool like Ahrefs Keyword Explorer.
According to our Ahrefs keyword analysis on Coinbase, their top page ranked No. 1 for 8,639 keywords, with Coinbase as the main keyword. It has attracted traffic of 3,247,071 and is worth $1.1M.
Using Ahrefs to run keyword analysis on eToro’s website revealed that web pages that used eToro as their primary keyword appeared at the top of search results. For example, the site’s highest-ranking page attracts a value of $474,628, traffic of 178,979, and a volume of 247,000 by ranking for 704 keywords, with “etoro” as the main keyword.
2. Optimize your Content
SEO content writing is the best way to adapt your content to a quality that appeals to your target audience and search engines. Your crypto website’s SEO content marketing strategy should focus on writing and publishing relevant, high-quality cryptocurrency website content with keywords related to your niche.
Your content should be unique, in-depth, relevant, properly formatted, and without grammatical errors.
Looking for content gaps in competing websites will also help you know the keywords to focus on so that your content will outrank your competitors.
Take a look at the result from running a content gap analysis with three of Coinbase’s top competitors - eToro, Kraken, and Gemini.
a. Coinbase vs. eToro
b. Coinbase vs. Gemini
c. Coinbase vs. Kraken
3. Create Dedicated Landing Pages
Your website should have dedicated landing pages for each element of your crypto business. Oftentimes we see crypto websites that are only one page and this dramatically reduces your opportunities for online exposure because you water down your information. By having dedicated landing pages on particular topics you create much more authoritative content that has a higher likelihood of driving traffic to your site.
Your landing pages must be accessible to all visitors without having to log in to your site because search engines cannot crawl pages that require login details.
Also, make sure each pages have descriptive text to give users insights into your product. Don’t leave your target keywords out of your landing pages.
A quick look at Coinbase’s Ahrefs analysis shows that they use their top keywords in their landing pages. They have 694 landing pages with their highest ranking landing page ranks for 1,030 keywords and attracts traffic of 74.7%.
Unlike Coinbase, eToro has only eight landing pages, with their top-most having 1,153 keywords and attracting 59.8% traffic.
4. Get Backlinks
How can you increase the authority of your crypto website?
Link building provides an efficient solution to gaining authority for your crypto website. You can build your backlink profile to increase your website’s visibility and get better rankings in search engine result pages (SERPs). In doing this, your SEO rankings will also increase, thereby increasing your traffic and sales.
Ranking high on Google for popular and competitive crypto search keywords requires high-quality content with backlinks from authoritative websites (think of backlinks as votes of confidence which give Google better indicators to return your website as a search result).
To earn and build your backlink profile, you can do the following:
- Engage in regular blogging.
- Create and publish relevant, top-quality content on your blogs or web pages.
- Focus on creating content that will appeal to your crypto audience so that you can earn backlinks. For example, use microsites, guides, and other cryptocurrency-related resources.
- Identify influencers in cryptocurrency and reach out to them to help share your content. Not only will this approach earn you links, but it will help you build links.
- Find out where your competitors are getting their top backlinks from, then replicate the same links. Take eToro as an example. From the Ahrefs analysis data, the company’s website has 16.3M backlinks and about 33.8 referring domains.
Coinbase website Ahrefs analysis shows over 10.9M backlinks with about 66.3K referring domains.
5. Optimize Featured Snippets
You can earn featured snippets when you incorporate highly competitive keywords in your SEO crypto strategy. This strategy will not only help you to outrank your competition but will also increase your click-through rate (CTR) and impressions.
6. Crypto Site Structure
A crypto website should look very different from other websites. More so, visitors will have little or no trouble identifying your website as a crypto page if it is organized and structured with technical cryptocurrency information.
Putting your crypto website structure into consideration when optimizing your pages for SEO will, therefore, make your site appeal to only your target audience.
7. Optimize your Crypto Website’s Page Speed
One cannot overemphasize the importance of page speed to your site’s ranking.
Statistics reveal that 53 percent of mobile website visitors will leave any page that takes more than three seconds to load.
In addition to being tiring and discouraging, a web page that loads slowly increases bounce rates, which won’t go unnoticed by Google. An increase in bounce rates will result in Google reducing your rankings in SERPs.
8. Include Relevant Keywords in your Metadata
Do you want to rank for keyword variations?
Your meta descriptions and page titles should also include keyword modifiers like buy, sell, and crypto. Offers and commission fees can also be part of your meta page title.
When you do this, Google will make your site rank you higher for keyword search phrase variations. It will also increase your click-through rate (CTR).
9. Monitor your Position in SERPs Regularly
If you have read this guide to this point, it is clear that you want your crypto website to be the first on SERPs.
How will you find out where you are on the result page?
Start by tracking your SERPs.
Run some searches with your crypto-related primary keywords. If your page does not appear on the first page or is not the first on the list, you need to begin an SEO analysis on your website.
In case you are wondering, “How can I track my SERPs?”
10. Create Dedicated Q & A or Frequently Asked Questions Pages to Answer Users’ Crypto Queries
People who are yet to invest in cryptocurrency often ask questions about it. Finding these crypto-related questions is easier when using keyword tools like Ahrefs Keyword Explorer, Google Keyword Planner, and Moz Keyword Explorer.
The keyword information you will get from any of these keyword research tools will give you insight into what your target audience wants to know about crypto so that you can create an FAQ page that will answer their queries.
If you do this, you will attract more traffic to your site and boost your reputation as an authority in cryptocurrency. As more people come to trust your brand and rely on you for information, your conversion rates will also increase.
11. Caption your Pictures
One of the best ways to quickly get information to your target audience is by using visuals, such as photographs, charts, infographics, etc.
But that’s not nearly enough.
Search engine spiders or crawlers need to read text on your site and analyze it before matching it to keywords in users’ search queries. This process helps to narrow down your competition to only websites in your niche.
Unfortunately, these spiders do not crawl pictures.
Caption your pictures. And make sure you include your keywords in every caption.
12. Create Localized Pages for your International Audience
Is your crypto company or platform targeting different countries?
If yes, you should create localized content for each country to improve your conversion rates. In addition, creating specific content for specific regions will be great for local searches and boost your visibility internationally.
Bonus: Mistakes to Avoid
- Do not underestimate the use of CMS platforms.
- Do not write page titles without incorporating your primary keywords.
- Do not create websites with only one web page.
- Do not use only one subdomain.
- Do not upload your content on online publishing platforms that will own your content.
Can You Improve the Ranking of Your Crypto Website?
SEO crypto tactics are invaluable for the growth of your cryptocurrency company or platform. However, making it work for you is tasking and time-consuming.
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Robb Fahrion is a Co-Founder and Partner of Flying V Group. He is passionate about helping businesses grow using the power of the internet. Robb graduated from Chapman University in Orange, CA and currently resides in Costa Mesa, CA. Robb enjoys writing about digital marketing, helping his clients turn their dreams into reality, and he is a HUGE Mike Trout fan.