Do you want your growing Fintech company to outpace other competing financial institutions by making a constant and powerful social impression?
The global Fintech market shows immense potential with investments reaching $55.3 billion in 2019. According to Research and Markets (2020), this figure will increase at a CAGR of 23.58% between 2021 and 2025.
Many things that seem to happen overnight are usually the result of patience and lots of time spent toiling behind the scenes. This was the case of Michelangelo, hailed a genius in the Renaissance era for sculpting the Peita when he was only 24 years old.
To achieve this feat, Michelangelo lived with a stonecutter from age 6 to 10, learning to use a chisel and hammer. He then became an apprentice of the great Ghirlandaio, sketching, copying, and preparing frescoes in a large Florentine church.
Afterward, master sculptor Bertoldo along with other luminaries tutored him until he turned 17 years old. He went on to produce the Pieta at age 24. Investing in your Fintech company’s social media and SEO presence is no different: consistent hard work is key.
Are you the CMO of a Fintech company or startup?
You can learn from this story when applying social media and SEO strategies to grow your Fintech business. As shown by the story, talent alone does not guarantee success. You need hard work, resilience, and persistence.
Let’s pause for a minute and look at what Fintech really means.
Fintech, at its core, helps business owners, companies, CMOs, and even consumers to manage their financial operations, processes and lives in a better manner using specialized algorithms and software. In a nutshell, Fintech changes the way millennials and other tech-savvy customers manage their finances.
Fintech is evolving and social media has revolutionized Fintech completely. The rise in the use of smartphones has changed the way CMOs of Fintech startups interact with customers.
If you are in a hurry, here are some key points to note from this article:
- Social media has changed the game for Fintech companies & startups;
- The best social media channels for your Fintech company are Facebook, Twitter, YouTube, LinkedIn, and Instagram.
- For better ROI, you need to add SEO strategies to your social media marketing;
- 2 case studies of Fintech companies and startups using SEO and social media to generate leads;
- Before choosing the best SEO agency for your Fintech company, define your needs, discuss, then decide.
Now, let’s get into the juicy details...
How Social Media Has Redefined Fintech Companies and Startups
What is the internet’s marmite?
Definitely social media! Statistics show that, as of 2020, there were more than 3.6 billion people using social media globally. Projections show this figure increasing to about 4.41 billion by 2025. Also, internet users spend an average of up to 144 minutes daily on social media.
The social media platforms currently in vogue are Facebook, YouTube, Instagram, Twitter, Snapchat, TikTok, Zoom, Pinterest, LinkedIn, Skype, Reddit, Tumblr, and Digg.
- A crisp and clear company profile
- Consistent visuals
- Regular posts
- Rich content with mixed formats
- Promote your other social media channels
- Develop a brand voice
When these are in place, use these techniques to create a unique social media impact:
- Community forums
- Active blogs
- Showcase your company’s achievements and milestones
- Support local charities and social causes
- Request feedback on project launches
But social media alone cannot improve your content marketing ROI. To stay on top of your fintech marketing plan, you need SEO too.
The Best Social Media and SEO Strategy for Fintech Companies and Startups
Social media and SEO (social SEO), involves using social media tools to increase your organic search ranking and boost your visibility in search engines.
Although social media has no direct impact on SEO, social media signals such as comments, likes, and shares will help to build trust, drive brand awareness, improve exposure, and increase customer loyalty. Combined, these help to indirectly increase your traffic and online visibility.
So, social media helps to provide opportunities in your efforts towards link building and content marketing to improve your organic rankings.
Why is social media such an important part of SEO in Fintech marketing?
Here are 7 reasons:
- Boosts SEO ranking signals;
- Provides new ideas for your content;
- Allows you to know your target audience;
- Enables keyword research on social media;
- Attract more visitors to your website;
- Faster content indexing;
- Increases visibility and provides more inbound links;
On the other hand, why is SEO such an important part of social media in Fintech marketing?
Your SEO efforts also help social media in the following ways:
- With technical SEO, you can improve the tracking and performance of your social media efforts;
- Keyword research is a great way to find out what your social media followers want;
- SEO best practices ensure the success of your social media search;
Can SEO and social media marketing services work together in Fintech marketing to achieve better content marketing ROI?
Yes, they can.
Let’s take a look at 9 social media and SEO strategies for your fintech marketing:
- Go Mobile
92.6% of internet users access the internet through their mobile devices. Since everything now seems to be mobile, it is important you base your Fintech marketing strategy around mobile devices to enable you to connect with your customers.
To do this, make your website mobile responsive, have a mobile app that is easy to use and very fast, and don’t forget to include links to your social media pages on your fully optimized mobile app.
Get rid of unnecessary pop-ups, widgets, and content so your customers and visitors will have a great experience on your app.
- Focus on Helping Instead of Selling
Most of your customers and buyers live on social media. To build their trust and loyalty, you need to focus on using your social media content to help them instead of just selling your products. This lead-generating strategy is a win-win for Fintech startups because you need very strong customer relationships to grow.
- Include Video Content
Videos are a deal-breaker for any Fintech startup’s inbound marketing strategy. In a survey conducted in a 2018 State of Social Video report, 93% of marketers said that having a video on social media got them a new customer.
In addition to driving sales, using videos in your SEO and social media campaign increases engagement (mostly shares), builds personal connections and trust, and gives you an edge over your competition.
So, by leveraging videos on social media, you are highlighting the values and leadership style of your brand.
- Connect on a Human Level
One crucial aspect of every inbound marketing strategy is engaging and interacting with your audience. Social media is a great place to listen to your audience, speak to them, and respond to their needs or questions. By showing that you hear them, understand them, and care about their needs, you are connecting with them on a human level.
- Create Blog Posts Regularly
Blogging and SEO are great, but to increase traffic to your blogs, you need to share them on your social media channels. Posting a section of your full blog post on your social media page and including a link to the full article will help to drive more traffic to your site.
Another benefit of blogging and SEO for your Fintech marketing when you post on social media is that it establishes you as an expert in the Fintech industry.
- Content is King
There are many forms of content marketing and SEO that you can post on your social media pages to generate more engagement. Because many people tend to find themselves in very confusing and frustrating financial situations, one way to reach this audience is by making sure your content offers value to audiences interested in Fintech products and services.
With valuable content, CMOs of Fintech companies and startups can build trust, which is key to selling any financial product.
- Leverage Influencers
Social media influencers typically have large followership with particular demographic specifications. To take your SEO and social media marketing services to another level, you need to recruit one or more Fintech social media influencers. They can help to increase your brand awareness and give you access to your key audience.
- Killer Branding
The first and last thing that your online audience will interact with is your brand. Your audience will not like to interact with an old-fashioned brand.
Make sure your branding is in line with the culture of your Fintech company and startup. It should also speak to the particular demographics your business is targeting. Young people prefer very bold branding that is both memorable and colorful. You can go for a powerful branding with an imposing feeling for your middle-aged audience.
Note that your branding has to be fresh and consistent across all your SEO and social media marketing services, including your color palette, image style, and key messages.
- Don’t be Afraid to Overdeliver
One of the best techniques to use in your marketing campaign is overdelivering your products and services. Add this to awesome customer service and you will win a lot of hearts and increase your content marketing ROI.
Overdelivering could mean acts of kindness shown to customers and random strangers both online and offline, sending a new customer a thank you note, gifting birthday gifts to customers, and lots of other meaningful ways that can get you free advertisements.
Case Studies of Fintechs Leveraging SEO and Social Media
If you are not sure how your Fintech company and startup can succeed using SEO and social media marketing services, these 2 case studies should convince you otherwise.
Case Study 1: Trident Capital
FlyingVGroup works with top financial institutions like fintech companies, providing them with complex marketing and advertising strategies.
One of our Fintech clients is Trident Capital. They provide institutional execution and specialize in providing short-term bridge financing backed by assets to real estate entrepreneurs and investors.
Tasked with creating and marketing a comprehensive website that portrays their expertise, FlyingVGroup utilized local SEO and local PPC advertising. The result is an increase of 125% in organic sessions, 34.25% increase in site conversion rate, 22.75% increase in organic website visitors and 12x increase in website ROI.
Case Study 2: SolarisBank
Solarisbank is a Fintech company that offers full digital banking services.
On their Instagram page, Solarisbank uses eye-catching views from their company’s Berlin headquarters to enhance their brand narratives. Also featured are images of industry events, homemade pizza, brainstorming sessions, and rooftop yoga.
Meanwhile, the company uses its Twitter page to solicit customers’ help in testing the “consumer lending product” of their brand. Other tweets on their page feature recent accolades and staff at conferences.
The LinkedIn page of Solarisbank promotes other initiatives of the company by promoting open positions in the company and influencing customers to engage them on some level.
What CMOs of Fintech Companies and Startups Should Look For in a Search Engine Optimization Agency
Many financial content agencies are emerging, thereby making it difficult for CMOs of fintech companies and startups to find the best organic SEO agency.
These tips can guide you:
- Define your needs: Have a well-defined project brief and make sure your needs are defined as well. This will help you to match your needs with the right Los Angeles SEO agency.
- Discuss with only vetted digital marketing agencies: Do your research on financial content agencies that offer excellent content marketing financial services and have an excellent financial content writer on board. Any organic SEO agency you handpick must be well vetted.
- Make your decision: After talking with the vetted agencies, choose the best Los Angeles SEO agency with a good financial content writer. Then sign a contract, and cooperate fully with any professional assigned to you.
Hiring the best SEO agency for your Fintech company and startup will help to:
- improve your brand authority,
- boost your brand awareness,
- increase organic backlinks,
- increase targeted visitors,
- generate targeted leads, and
- connect you to targeted clients.
Are You Ready to Get Started?
“Passion,” according to Jay Baer, “is the gasoline of social media.”
If you have read this article to this point, you are off to a great start. FlyingVGroup is the best at providing comprehensive social media and SEO marketing for Fintech companies and startups. Contact us today for a free social media assessment!
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Robb Fahrion is a Co-Founder and Partner of Flying V Group. He is passionate about helping businesses grow using the power of the internet. Robb graduated from Chapman University in Orange, CA and currently resides in Costa Mesa, CA. Robb enjoys writing about digital marketing, helping his clients turn their dreams into reality, and he is a HUGE Mike Trout fan.