There’s no shortage of social media platforms — Facebook, Twitter, and Instagram just to name a few. These channels allow you to connect with your audience and grow your brand.
But as a B2B, you simply can’t afford to ignore LinkedIn. A profile allows you to establish authority in your field and network with other professionals.
If you’re not already taking advantage of LinkedIn, then you’re missing out on one of the most effective social platforms to grow your business.
In this article, we’ll look at why you should use LinkedIn. We’ll also look at the benefits of automation tools and provide our top picks of software solutions on the market.
The Power of LinkedIn
With platforms like Facebook and Instagram capturing huge chunks of the market, LinkedIn often gets underutilized. But it can be a powerful channel when you understand how to use its features.
If you work in the B2B space, then LinkedIn should be your first priority. Using Linkedin helps you:
Build Your Network
A major success factor for any professional is their network. Building connections with professionals in your field gives you more opportunities to advance your career.
LinkedIn is a great tool for finding jobs, messaging recruiters, and connecting with others in your industry. By sharing insights on a particular topic, you can also establish yourself as a thought leader and expand your network.
Generate More Leads
Ways to generate leads include running PPC campaigns, sending emails to a list, and advertising in print media. These are all examples of outbound marketing where you reach out to your audience.
With LinkedIn, you can turn your profile into a lead magnet by sharing original content that gets you noticed. This method is far more cost-effective as you’re drawing customers in.
Connect With Decision Makers
Decision makers are those in a company with the authority to make decisions. Whether you’re seeking a strategic partnership or offering your services, these are the individuals you want to connect with when making your pitch.
There are 65 million decision makers on LinkedIn. By seeking these individuals out and building relationships with them, you can bypass gatekeepers and close more potential deals.
In short, LinkedIn is a highly valuable platform that lets you reach your audience, grow your personal brand, and generate more leads. But don’t simply create a LinkedIn page for the sake of it. Make the best use out of this platform with the right social media management tools.
Now let’s look at why you should use automation tools on LinkedIn.
Why Use Automation Tools on LinkedIn
For marketers and business owners that want to use LinkedIn to its full potential, using automation tools is a must. Here’s why.
Save Time on Repetitive Tasks
Creating a LinkedIn profile is already a great start. But to grow your presence, you need to leverage your connections and publish content to the right groups. It’s a lot of manual effort and time to send individual connection requests.
The best LinkedIn automation tools let you automatically send requests and even send follow-up messages. This allows you to build more connections without spending a huge chunk of your time.
Schedule Content in Advance
One way to showcase your expertise and establish yourself as an authority is to create cornerstone content such as in-depth blog posts, guides, case studies, or even online courses. But you still need to set aside time to publish it on your page.
Wouldn’t it be nice if you could schedule a batch of content in one fell swoop? With tools for LinkedIn posting, you can automatically schedule posts in advance. This increases your team’s productivity and frees up their time to focus on other productive tasks.
Personalize Requests at Scale
Sending connection requests is key to growing your network. But recipients are unlikely to accept your request if they receive the following: “I’d like to add you to my professional network on LinkedIn.”
Why? Because it’s a generic message and not personal to the individual. As a result, most people will simply ignore these requests.
Sending a message that addresses contacts by name and including a short introduction will help you build more connections. But personalizing each request is rather time-consuming.
The good news is you can use message automation tools to send personalized requests at scale. This allows you to automate link building outreach and connect with more prospects. Your messages appear natural, which increases the likelihood of others accepting your requests.
Now let’s look at some of the best LinkedIn automation tools you can use.
6 LinkedIn Automation Tools
LinkedIn automation tools boost your overall productivity and enable you to generate even more sales for your business. Let’s look at some of the top paid and free automation tools that you can use for LinkedIn.
1. Lead Gen Forms
Lead Gen Forms is a free marketing tool from LinkedIn. It allows you to add a call to action (CTA) to your Message Ads or Sponsored Content.
The tool uses pre-filled forms to instantly generate leads when someone clicks on an ad or interacts with your sponsored content. Everything from their profile including their name and contact info is automatically filled in.
Once members click the Submit button, they’ll be taken to a “thank you” page that connects them to an ebook or other page of your choice.
Lead Gen Forms helps you generate more leads by making it easier for members to convert. All it takes is a single click for members to send their info.
- Collect leads from your ads and sponsored content
- Measure campaign cost per lead and lead form fill rate
- Download leads to your CRM of choice
- Cost per click (CPC) for ads can be $5 or more
- Members may submit wrong information if their profiles aren’t updated
- No way to remarket to members who click on an ad, but don’t submit the form
Pricing: Lead Gen Forms is free to use.
SocialPilot is a LinkedIn automation tool that lets you automate and schedule your posts. You can also use the tool to mention other pages and drive more attention to your content.
SocialPilot offers a number of collaboration features. For example, you can set various access levels and even create a workflow to ensure that content is checked before they are scheduled.
Be sure to use a grammar checker like Grammarly to double check your posts for any grammatical and spelling mistakes before you publish them.
Another handy feature is monitoring your post reach. By measuring key metrics like clicks and likes, you can schedule contents to post on the days that drive the most engagement.
- Discover trending contents and search for influencers
- Create and download analytics reports
- Assign roles to your content teams
- Interface is not as intuitive as other platforms
- Cheapest plan is limited to 3 team members
- Posting to Instagram is only possible through an integration
Pricing: A free 14-day trial is available. Pricing starts at $30 a month for the Professional plan.
Dux-Soup is another popular tool for LinkedIn lead generation. It’s similar to LinMailPro, which allows you to connect and engage with your prospects.
With Dux-Soup, you can automatically leave notes on the LinkedIn profiles you want to target and even send a personalized message on your behalf.
You can also use this LinkedIn automation tool to set up a drip campaign and follow up with automated messages. Once a prospect responds, you can download their profile details and upload them to your CRM.
- Easy to set up drip campaigns
- Excellent customer support team
- Regularly publishes new guides for its users
- Only available as a Chrome extension
- Doesn’t offer advanced outreach features
- Mainly for beginners
Pricing: Dux-Soup has a free plan available, but with limited features. The Professional plan costs $14.99 per user a month, which allows you to auto-invite with personalized messages and more.
Expandi is a cloud-based LinkedIn automation tool that comes with advanced targeting features and dynamic personalization. This means you can create more personalized outreach campaigns that get high response rates.
Expandi also gives you a dedicated IP address and performs randomized delays between actions. This prevents LinkedIn from detecting your account as spam.
Just like with other tools on this list, Expandi lets you create drip campaigns that automatically send follow-up messages to your prospects.
- Comes with Advanced targeting features
- Includes a dedicated IP address for each account
- Randomizes actions to replicate human behavior
- Pricier than other LinkedIn automation tools
- Only available as a cloud-based solution
Pricing: Expanandi costs $99 per user a month.
5. Reply’s LinkedIn Email Finder
Instead of using Twitter to do an email address search you can use Reply.
Reply’s LinkedIn Email Finder is a Chrome extension that helps with your outreach efforts.
With the tool you can find emails and move them to Reply. From there, you automate your sales outreach and send personal emails. When your leads are ready to buy, you can schedule a meeting on Zoom.
Reply’s LinkedIn Email Finder is great for sales teams looking to engage prospects, recruiters searching for the ideal candidate, and professionals expanding their networks.
- Fast way to verify prospect emails on LinkedIn
- Automatic sync between Reply and your CRM
- Send personal emails and book meetings on Zoom
- Only available as a Chrome extension
Pricing: Reply offers a free plan for 200 email credits a month. Pricing for 5,000 email credits a month is $49.
6. NetHunt CRM
NetHunt CRM is a sales automation tool that integrates with LinkedIn and Sales Navigator to capture new leads and automate data entry.
NetHunt’s LinkedIn integration automatically shows which LinkedIn profiles and companies are already stored in your CRM, and which ones are new. You can create new CRM records from any LinkedIn profile in just one click, automatically enriching that record with LinkedIn user data. This applies not only to single user profiles, but to company profiles as well.
- Instant view all the lead- or company-related info next to their profile on LinkedIn
- Native-like integration with an intuitive interface
- A world-class Customer Success Team
- Only available as an extension
- Doesn’t offer any advanced outreach features
Pricing: After a 14-day free trial, NetHunt with the LinkedIn integration included starts at $34 per user, per month
LinkedIn is an incredibly powerful platform — you can use it to showcase your expertise, build your professional networks, search for candidates, and generate more leads.
But as you start using this platform, you’ll eventually want to use a LinkedIn automation tool to streamline your efforts. Automation tools save you time on repetitive tasks, can make your customer support better, and allow you to personalize your messages at scale.
If you’re not sure which LinkedIn automation tool to choose, the ones covered on this list is a great place to start.
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