Just about 360 million of the world's 1.5 billion English speaking people are native users of this language. You need to remember this fact and the fact that people seem to prefer looking for goods and buying them in their native language and this includes while designing a marketing campaign that will take your company far beyond any borders. Localizing the content is the best possible option for accessing foreign markets today. It may be a translation of the website you use, or you may have to translate the program for your foreign audience or create multilingual documentation.
Your goal as a business owner is to achieve as much success as possible and it would be a great initiative to add another marketing strategy to your plan. On a website, in an online shop, or on other marketing materials, most businesses only use English. Although English is a great choice for many markets, businesses that rely on only English to interact with foreign markets may be holding back their online sales from engaging with new audiences around the globe. To meet your target sales goals, read on to learn why your business should incorporate translation into its marketing strategy.
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1. Improves Consumer Confidence
Adding translation will strengthen the confidence clients have in your product and service offerings by translating your digital marketing into new languages. A study shows that before making a purchase, more than 70 percent of customers need knowledge in their language to have a full understanding of the scope. When translating your document into new languages, you adapt your material to the particular cultural tastes of your customers as well. This helps you to connect with your clients more so that they trust your offerings and are more likely to select your company when making a buying decision.
Speaking the language of your customers is one of the key factors that shows you are open to their preferences, that you want to understand their needs, and that their goals are important to you. It's a demonstration of your goodwill to provide multilingual marketing content that will lead to an increase in confidence in your company. This also involves improving the client or user experience depending on what you need, whether it's marketing translation, localization of product documentation, or even localization of apps. The more content you give your consumers in native languages, the better their experience will be.
2. Enhances SEO and Marketing Efforts
Over 61 percent of marketers state that their top inbound marketing goal is to enhance their search engine optimization and increase their organic presence because search engines lead users to your site. You are expanding your digital presence when you have quality content made available in several languages, which means more exposure and reach for the goods and services of your company. Within your digital material, a language translation business will help you uncover new keywords in new languages. This will boost your chances of strengthening your ranking with major search engines in many languages.
Search engines will always identify your content, translated into any other language that you consider suitable for your business, as unique. As long as you understand the right SEO localization activities. Aspects of foreign keywords should also be experienced by the translator working on your marketing material. The wording chosen in the translated files must completely address the needs and objectives of your audience in order for the search engines to accept your content as useful and insightful.
3. Cost Effective
One of the most cost-effective ways of promoting your business is to make your website available in several languages. The initial legwork of writing the material has already been done by using existing content that has already been created in a primary language. By repurposing it, translation helps you get more mileage out of your work, almost 2x! You will broaden your scope to new consumers by locating your content for new markets.
Once you approach a language services provider, it will be their job to interpret your current content so that it is tailored to new audiences who speak different languages. This is a cost-effective strategy for getting more mileage and budget out of your content efforts. There are a variety of ways of estimating its return since language translation is an investment. Some of the indicators you can look at include marketing campaign sales, lead acquisition of digital content supplied in multiple languages, customer lead conversion, and customer feedback, just to name a few. You must also think about what you stand to lose by not investing in professional localization.
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4. Close More Online Sales
You are missing an opportunity to boost consumer sales if you are on the fence about having your content translated into additional languages. Your content can be localized by translating your marketing campaign and its culturally appropriate form for your target audience across a range of subject areas and industries. A larger audience leads to more traffic, and more traffic leads to more sales, especially when visitors to your site are drawn to your content. Businesses that use a multilingual marketing strategy are expected to see a 20 percent improvement in their conversion rate.
5. Reach New Markets
When content providers do not translate their content into other languages they miss out on new potential markets. Each marketing material is an avenue to reach new customers, whether it is translating a website, blog material, social media articles, press releases, subtitles for videos or so much more. Expanding outside one's boundaries is one of the most commonly used strategies to enter new markets.
You can activate unknown markets of language speakers within your geographical region with translation. Both are possibilities for engaging with new audiences. Today, if you are like other firms, then you will never have enough clients. Therefore, localization is a way for new clients to enter new markets. Also, this guarantees your bran will have a role in international markets. You become the thought leader, the source of useful data for those who are looking for responses to a product or service.
6. Helps to Establish Trust
People want to partner with an organization that they can trust. If your website has languages other than English, it shows your customers that you care enough to fulfill their needs, and during the customer journey, this allows you to build trust with them. Because your online customers are unable to communicate in person with you, you need to do whatever you can to create confidence as quickly as possible with your audience. Since so many business owners use a monolingual marketing strategy, you'll naturally stand out from the crowd by delivering content in multiple languages. Translating your marketing strategy means you can win your clients' trust and generate further sales.
7. Saves You Time and Effort
You typically have to get to know the consumer and also any significant cultural, linguistic, and legislative aspects that might impact the chance of you doing business with someone in another language. This, including risk, takes a lot of time, money, and energy. Collaboration with a skilled translation company is a smart option to save all the time, resources, and minimize the possible risk factors.
Your time is also important. Translating your marketing materials will give you all the details required to help you get to know your customers and use the knowledge to your advantage. When you intend to join foreign markets, getting the help of a localization company that provides the expertise, experience, advice, and tools of its people is something worth considering.
8. Improves Your Brand Image
The bread and butter of a company can often be found in the first impression. In many different ways, viewers around the globe find brands. The list goes on and on, whether it is a homepage, social media strategy, video material, articles written, eBooks, or white papers. Brands that completely leverage various types of digital content will distinguish themselves from other competitive brands by offering language accessibility. This is particularly true if you compete against other brands that don't prioritize accessibility to languages. With the language groups you are targeting, you'll easily make a name for your brand. Besides, your brand will gain international exposure, which increases people's views of your abilities and their interest in your offerings.
This is what happens when you decide to speak the language of your clients. Making the right decisions will influence the reputation of your brand in global markets and will assist you in establishing your place on the global business map.
You'll stand ahead of the competition, experience more traffic, create stronger ties with your audience, and experience substantial growth by adding translation to your marketing plan. You need to consider this approach and you will see results almost instantly if you want to maximize your company's popularity while you continue to enter a broader market around the world.
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Robb Fahrion is a Co-Founder and Partner of Flying V Group. He is passionate about helping businesses grow using the power of the internet. Robb graduated from Chapman University in Orange, CA and currently resides in Costa Mesa, CA. Robb enjoys writing about digital marketing, helping his clients turn their dreams into reality, and he is a HUGE Mike Trout fan.