Countless small businesses were negatively affected by the coronavirus pandemic and the resulting lockdown. If your small business is navigating financial trouble, you’re far from alone. But as everything starts to open up again, you can finally make a plan to get back on your feet!
This is the time to implement some effective, budget-friendly marketing strategies to get your customers back and return to business as usual. Here are some great tips to get you started!
1. Ask for Help
One of the most important things you can do for your business is to admit when you need help. Great business owners know when to outsource specialized projects to experienced professionals instead of trying to tackle complicated, time-consuming tasks on their own. Marketing is one area where it always pays to hire outside help.
An experienced marketing professional will know how to reach your target audience, promote your products, and optimize your conversions based on powerful analytical data.
2. Take Advantage of Available Funding
Even if you opt for budget-friendly marketing strategies, you will still need some funding to get started. Fortunately, small businesses have access to numerous grants and government funding programs to help them get through tough times like these. ZenBusiness lists several resources you can draw on for COVID-19 funding assistance, including SBA Express Bridge Loans, The Main Street Business Lending Program, and benefits made available under the CARES Act.
3. Connect With Your Customers
Even if you’re not generating a lot of sales right now, take steps to keep your company relevant by engaging with your customers. Send out email updates letting people know what you’re doing to support them during this crisis, whether it’s implementing special safety protocols in your store or offering discounts on essential products to cash-strapped shoppers.
You should also post on social media regularly to boost brand awareness and get people thinking about your business. Join conversation threads, create surveys, and run content that keep your audience engaged. Remember to ask your customers to share their thoughts and concerns about how your business is responding to the pandemic. Your goal is to reassure your customers that you have their best interests in mind.
4. Optimize Your Online Presence
In a time when people are hesitant to venture into public spaces and enter non-essential stores, it’s important to make your products and services available online. Shift your focus from your brick-and-mortar storefront to your online presence. This could be a great time to upgrade your website! Invest in an attractive design overhaul, add new shopping features, write persuasive copy, and create engaging video content.
Make sure your website loads quickly and works on all devices. According to Forbes, mobile commerce is on the rise and is expected to drive about 50% of all e-commerce sales by 2022. A mobile-optimized site will let customers buy your products and services, whenever and wherever.
5. Focus on Content Creation
One of the most cost-effective strategies for promoting your small business online is content marketing. Content marketing is all about creating content to attract and engage your target audience. You can do this with all kinds of content, including blog posts, infographics, videos, podcasts, email newsletters, and eBooks.
Try to create content that genuinely adds value for your audience. You may need to do some research to find out what kind of information your customers are. Then, target their needs and help them solve the challenges they’re facing.
6.Leverage Your Opportunities and Bounce Right Back
The pandemic may have disrupted your business and cost you money in lost sales, but things are looking up! It’s time to reopen and welcome customers again. Whether you’re getting ready to open your storefront or you’re pivoting to e-commerce, a well-planned marketing strategy will help you get your business moving in the wake of the shutdown.
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Robb Fahrion is a Co-Founder and Partner of Flying V Group. He is passionate about helping businesses grow using the power of the internet. Robb graduated from Chapman University in Orange, CA and currently resides in Costa Mesa, CA. Robb enjoys writing about digital marketing, helping his clients turn their dreams into reality, and he is a HUGE Mike Trout fan.