4 Reasons Why Your Business Must Have Search Engine Optimization (SEO)

4 Reasons Why Your Business Must Have Search Engine Optimization (SEO) to Be Successful in 2020

Written by Robb Fahrion

Robb Fahrion is a Co-Founder and Partner of Flying V Group. He is passionate about helping businesses grow using the power of the internet. Robb graduated from Chapman University in Orange, CA and currently resides in Costa Mesa, CA. Robb enjoys writing about digital marketing, helping his clients turn their dreams into reality, and he is a HUGE Mike Trout fan.

September 1, 2020

4 Reasons Why Your Business Must Have Search Engine Optimization (SEO)

Reading Time: 8 minutes

Are you struggling with a lack of website visitors to your business website? This is normal in new and small-scale businesses, but what if you are a large and established business? Not having a source of lead generation via your website or a way to drive new traffic for product sales is detrimental to your business.

It is never easy to promote your website to the top of search engine results because it is so competitive, especially in 2020 when all things are going digital. Regardless, you must understand the tremendous importance of small seo tools optimizing your website.

In a survey conducted by Flying V Group, of all the online sessions, 93% of these sessions start with searching for a certain keyword on a search engine and Google accounts for 70%+ of ALL online queries.

I, myself, start my online sessions by searching for a keyword on Google and go to the first or second website in the Google search engine results placements (SERPs) because, more often than not, these sites that rank at the top of the results are known to be the most authoritative.

Maximizing your audience reach for your business is crucial for business owners. Finding your website on multiple platforms will boost the marketability of your products or increase the amount of inbound leads your company has to handle.

But first, you have to make your website visible to your intended audience. To achieve this, you must meet the requirements a search engine needs to rank your site among the top websites. We call this Search Engine Optimization or SEO. The goal is to place your website on the top 10 SERP’s because a majority of the traffic goes to those listings.

Small-scale and start-up businesses need SEO to expand their audience, but SEO is not limited to these businesses. Large companies use SEO for its many benefits, one of them being that SEO is the best investment you can make in a digital marketing and advertising strategy. When you do SEO, significant organic traffic will come to your website.

Why You Should Use Search Engine Optimization (SEO) for Your Business

1. SEO Generates a Higher Click-Through-Rate (CTR)

The amount of online traffic skyrocketed with the COVID-19 outbreak due to the increase in number of online searches. With limited access to the outside world, we depend on the accessibility the internet provides us.

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As a business owner, you should note this monumental shift in the marketing paradigm. If you want your business to flourish, you should know about the effects of digital marketing on your business and how the digital space is even more important due to the use of the web.

To take advantage of this opportunity, companies use pay per click (PPC) marketing to gain a quick influx of traffic to their websites. Pay-per-click ads are the paid advertisements you see when you use Google search. This can induce traffic, but 73% of the users ignore these paid ads.

A majority of the users prefer organic search results because they are not familiar with your company or your product or they are looking for the listings that are more authoritarian. Since they don’t know you, they don’t trust you.

Search engine users have a notion that if a website ranks high on SERPs, these websites are trustworthy. This means that many people go directly to those websites that are found in the top position below the ads.

Your money will be wasted if you invest all of your money on PPC without being sure that people will click on your website. A good marketing strategy is being able to connect with your audience and have multiple sources of attribution to gauge the most effective one.

You need to make the most of this opportunity now –  as people are spending most of their time on the internet, especially throughout the pandemic. You’ll want your website to appear on top of your competitors when it comes to Google searches.

Increasing your visibility on the web means more sales. Thus, you need SEO techniques for your website to be visible on certain keyword searches. This will generate more traffic and a higher click-through rate.

2. Grow Your Business Through SEO

As a consumer, we generally want to buy from trusted sources. You’d only recommend a friend to the best pizza chain around, right? The last thing you’d recommend is the worst pizza chain you’ve ever encountered.

Link building works the same way. You would want your website linked on a blog garnering a huge amount of online traffic because their authority passes authority through to your own site. This is considering the premise that your website’s content has the same niche as that of the blogger’s content. In this way, their audience will relate to your content.

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Look for famous blogs that are related to your business. The perfect blog would be one that is in touch with their active subscribers and is regularly updating content with the latest and greatest information on the web. The more the blog owner discusses within their comments section, the more online traffic it also may produce.

You also want to see if their content relates to your content. Get their approval on giving backlinks to your blog. Some of their subscribers might even be your new subscribers!

With this in mind, your website must have an identity, as humans do. This gives your business a “human touch.” The term, “building a brand” has a grandeur to it; like something only big businesses could afford to do, but even small-scale businesses can, and should, too!

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SEO affects your business growth by increasing traffic and exposure. This leads to improved rankings and higher brand credibility, thus increasing sales.

The process of link building requires a time-consuming effort that may put brand building in the backseat. If you think this will divide your time that you can put into your business too much, there are link building services available online.

For your business to grow, you must have a link building strategy. Keep your strategies fresh so you’ll stay on top of the link building trends.

Link building services focus on making link building strategies that suit your business model. You can focus on improving your content while they find bloggers to pitch your business and concept ideas to.

3. Lower Your Cost Per Acquisition (CPA)

When you input a specific keyword on a search engine, the output will be a couple of links related to that keyword.