How Startups Can Use Branding with Expert Digital Marketing Ideas

In Digital Marketing, Marketing Strategy, Startup Marketing by Robb FahrionLeave a Comment

Reading Time: 7 minutes

Creativity is the buzzword.

Young and innovative minds are blooming with creative ideas, which is creating tons of various startups across industries and domains. The concept is simple. When you think out of the box and have a creative mind, utilizing a strong digital marketing and advertising strategy can help to elevate your idea in more ways than one.

Why Now?

COVID-19 has closed the doors on many businesses that involve physical locations and this has enhanced the scope of the use of technology for business. However, the internet is flooded with digital marketing options and focus areas with special reference to startups who want to promote their businesses

Now, let's look at some unique aspects of digital marketing that could elevate your startup's business name in the minds of the audience.

Increasing Curiosity for Your Business

A shout out or advertising campaign to the audience of a forthcoming launch is extremely important. Building awareness for the startup business well in advance, and at frequent regular intervals before the actual launch, raises the expectations of the public and makes them look forward to the actual announcement of the startup. Surprise calls that keep the audience guessing and interactive questions to prompt their interest are the first step to gaining entry into the market.

The Entry

The thrill of unpacking anything new after a considerable wait must be well planned in such a way that the unwrapping the business would be a longed-for affair. The startup brand must build an emotion that enters the users' minds to keep them interested and engaged. Considerable care must be taken to make sure that the expectations raised during the planning of the launch turn into a positive response from the audience and customers.

And Now the Story Begins……

Who wins the race and who stays ahead in the competition has a lot to do with the strategies that we follow during the race. You need to be smart, yet simple and concise. Simple for anybody to accept you as new business, smart to outperform your competitors, and concise to fit into the audience's focus.

Talk of Referrals with Unique Experiences

As a startup, you can exceed expectations when a group of like-minded people supports a cause or, in this case, your brand. Increasing the reach for your startup during early phases is important. Approach, Add, and Accelerate are the buzzwords for referrals for any brand. A satisfied customer shares his/her story to a group of people with a similar disposition who in turn helps to drive the business ahead. Ultimately, word of mouth is one of the best marketing strategies.

Viral Videos and Video Marketing

Video marketing for a startup brand is one of the most effective strategies due to the ability to distribute the content, the high levels of engagement, and the reach that is provided through videos.  Live video sessions and interactive communications can attract audiences based on the ability o interact with the product or brand. This plays a very important role in the digital marketing strategy.

Less Copy and More Images

With most of the population in a rat race trying to get a million different things done in a single day, the patience to read and understand content is falling by the way side when it comes to interacting with the regular consumer. Pictures and images explain a scenario much better than pages of content with detailed explanations, especially for a new startup that is just trying to gain the attention of potential users or customers. Technology has enabled images and videos to be shared on the spot and broadcasted across various platforms and continuing to use platforms like Instagram and YouTube are some of the best ways to garner new interest for startups.

Interact with Customers!

Open forum discussions and guest inputs add immense value to a brand. These can be done through any of the modes of digital marketing and it will be important to gather as much information from your customers as possible. Every startup brand needs to make sure they focus on the most important secondary aspects of digital marketing that involves reviews, customer responses, and feedback. This takes control of the brand’s conversation with the users and allows the startup to make strategic decisions on how to interact with their customers.


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Robb Fahrion
Robb Fahrion, Partner
Flying V Group