As an online writer, you always need to be looking out for new ways to optimize your content and engage your audience’s interest. One of the most invaluable tools that you can use to enhance your writing is search engine optimization (SEO). In its most basic form, SEO refers to the process of increasing a website’s visibility through search engines in order to boost overall website traffic. Therefore, by working on improving the SEO value of your online content, you can significantly increase your viewership and produce lasting results in terms of your digital writing success.
However, if you’re just starting out as an SEO writer, you may be wondering what you can do to help your content rank higher on search engines. With so many tools and strategies available at your fingertips, it can be difficult to determine which ones are worth your time and attention. Fortunately, this guide is here to help you make proper use of the best SEO writing methods. Whether you need to brush up on your keyword density or writing skills, the following tools will allow you to make meaningful progress in your SEO writing.
Here are 10 of the best SEO writing tools for optimized online content.
1. Google Keyword Planner
When you write SEO content, one of the very first things you should do is research trending keywords that are related to your topic of choice. By looking into the most popular search terms in your niche, you’ll have a clearer idea of what your potential readers are looking for. This will better equip you to cater your writing to your target audience and keep them interested in your content.
A reliable tool that you can use when doing keyword research is Google Keyword Planner. This website shows you which keywords are most popular within a certain topic. All you have to do is type in a keyword or keyword phrase, and the algorithm will display a chart that illustrates the popularity of that keyword over a given period of time. You can also choose to view the average monthly searches as well as the suggested bid for a certain keyword. No matter how you decide to use it, Google Keyword Planner helps you be more intentional about your keywords so that your content can reach the right audience.
Keyword research is just the first step of optimizing your content for SEO purposes. To ensure that your content sees lasting success on search engines, you also need to have a clear and effective plan in place. Luckily, WooRank was created to help you do just that. This advanced tool analyzes your SEO strategy and provides you with valuable feedback to help you improve. One of the main ways it accomplishes this is by determining whether you’ve included the right keywords in your writing. It’s therefore a good idea to use WooRank after conducting research on Google Keyword Planner.
Additionally, WooRank helps you hone your social media strategy and analyzes the online reputation of your website. What makes this tool so effective is the fact that it takes both the pros and cons of your plan into account. As a result, you’ll have a better idea of what to improve upon and what to continue doing after you let WooRank assess your SEO plan.
3. Plagiarism Checker
Once you’ve sufficiently analyzed your SEO content strategy, it’s time to start refining your writing. While you likely already know all about the importance of proper grammar and syntax, you may not have considered the possibility of plagiarism. Search engines take plagiarism seriously and may penalize your content if they find that you have stolen your work from another source. To avoid encountering this issue, it’s a good idea to use an effective online plagiarism checker tool. This easily accessible website lets you copy and paste your text so that it can be checked for plagiarism. By taking this extra step, you can steer clear of duplicate content and automatically improve your ranking on search engines.
4. SEMrush Writing Assistant
As any good content writer knows, there’s more to quality writing than using the proper keywords. If you’re ready to take your SEO content to the next level, you need to focus on other key aspects of your writing, such as readability and originality. SEMrush Writing Assistant makes it easy for you to optimize every area of your content, from its tone of voice to its flow. This online tool will tell you if your writing style is too wordy or unclear, which will help your content appear more polished to your audience. In addition, SEMrush analyzes the SEO value of your writing, acting as an additional tool in your SEO toolkit.
5. Keyword Density Checker
While it’s important to incorporate keywords throughout your content, you also don’t want to overload your writing with keywords. The excessive use of keywords in SEO writing is commonly known as “keyword stuffing,” and it should be avoided at all costs. Google is known to impose penalties on websites that demonstrate keyword stuffing, which can severely harm your reputation as a content writer.
To safely stay within the lines of acceptable keyword density, be sure to add Keyword Density Checker to your list of top SEO tools. This website expertly analyzes the overall keyword density of your writing and lets you know whether you’ve included too many keywords in your content. If you’re a content writing beginner, this tool can be especially helpful in guiding you towards achieving the proper keyword density.
Even if you have the optimal keyword density and have done thorough research on your topic, you may not achieve the success you want if your writing isn’t polished. High-ranking content is well-written and free of errors that may detract from your message. To help your own writing reach this status, consider enlisting the help of Grammarly. This leading writing tool offers a myriad of services to help elevate the quality of your content. Some of its main features include a grammar checker, spellchecker, and an advanced writing assistant that analyzes the tone and flow of your prose. No matter what type of content you’re working on, Grammarly can help you refine it until it’s ready for publication.
7. Social Animal
In some cases, the most challenging part of content writing is selecting the right topic. Even if you’ve narrowed down your keywords and become familiar with your target audience, you might feel overwhelmed by all the possible topics to choose from. If this sounds all too familiar, Social Animal is here to help you find the right focus for your writing. Once you enter your keyword or search query, Social Animal displays the most shared web pages that are related to that specific keyword. By getting an idea of what type of content is most successful in your chosen niche, you can help your own writing reach that same level of success.
8. Yoast SEO
In terms of efficiency and ease of use, Yoast SEO is one of the most reliable SEO optimization tools available. This popular WordPress plugin provides you with live feedback as you compose your content in WordPress. Each time you create a new post, Yoast SEO provides you with a helpful checklist that allows you to boost the SEO value of your content. From offering suggestions to pointing out errors, this online tool goes above and beyond when it comes to optimizing your content.
A critical part of optimizing your content for search engines is understanding your target audience. By addressing your content to the right group of people, you’ll help your writing resonate with others on a deeper level. Read-Able lets you accomplish this with help from its advanced algorithm. The algorithm analyzes your writing and determines how appropriate it is for your target audience. For example, if you’re writing in a scientific niche, it’s important to include the right jargon in your content and ensure that it’s at an advanced reading level.
If you’ve ever wondered who has been linking to your content, Linkody can give you the answers you’re looking for. On Linkody, you can quickly find out what websites have included links to your writing in their content. In addition, this tool offers you the ability to discover what link building strategies your competitors are using to boost their online reputations. Not only can it be extremely helpful to know who’s linking back to your content, but it’s also a crucial step towards improving your writing.
Optimizing your online content doesn’t have to be a challenge. With help from these top 10 SEO writing tools, you’ll find that you can easily take your writing to the next level. Whether you’re looking to improve the readability of your content or hope to strengthen your keyword density skills, you’re sure to find what you need in this list. Before you know it, you’ll have the results that you’ve always wanted to achieve from your online content.
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Robb Fahrion is a Co-Founder and Partner of Flying V Group. He is passionate about helping businesses grow using the power of the internet. Robb graduated from Chapman University in Orange, CA and currently resides in Costa Mesa, CA. Robb enjoys writing about digital marketing, helping his clients turn their dreams into reality, and he is a HUGE Mike Trout fan.