Your real estate business is taking a knock because you lack leads. You've realized that your in-person sales techniques are not the only answer and that digital marketing is not just a buzzword anymore. You've probably even attempted content marketing and social media marketing, but you don't get how other real estate businesses are raking in the dollars.
Perhaps you’ve given up on it (for the most part), but the business mogul in you just won’t let it go. Frustration and the fear of failure creeps in as you know that what you need most are high-quality leads to sell real estate to and become the best real estate agency.
Being a top real estate agency means that you’re an expert at lead generation. Look at it this way; you’ve already hired experts to handle leads offline, so the same applies to hiring experts to generate leads digitally. Which means collaborating with the best SEO agency for real estate lead generation.
Now, you understand that your business can only function with other processes. And only function well, by using experts. Sadly, not all SEO agencies are right for you. Why? Because they need to understand your business and your target market just as well as you do. A place so in touch with your industry, that it almost feels like they should’ve been in your industry.
So, what makes an SEO agency the best fit for you? Before we get into this, let’s take a look at what your business needs so that you can decide which SEO agency will be the perfect fit for you.
How to generate high-quality leads… FAST.
To make sure that your website attracts high-quality leads (regularly), you need a strategy. A simple (proven) system that generates leads with little effort, less time, and low capital investment.
This means publishing content on your website, interacting on social media platforms, and performing competitive brand monitoring. But the key ingredient is consistency.
”While posting on social media or your blog sporadically might capture the attention of some customers, it will not help you develop meaningful relationships with your audience. To fully connect with your audience and hit all of the necessary touch points, you need to be a consistent content creator.”
~ Jon Simpson, Forbes Councils Member.
The chances are that you're probably doing some things right, but you're not doing it enough. You see, being inconsistent means that you'll always struggle to find leads. And as long as you don't have leads, sales are low or non-existent.
There is a way to overcome this hurdle, and you'll find our 3 step approach to generating leads and achieving your KPIs.
Now, there are many ways that you can incorporate consistent SEO and social media in your marketing strategy. Still, it's best to work with a reliable SEO company (or an expert). It is vital, however, that you hire an expert team that knows the real estate industry and has a proven track record of helping struggling businesses, like yours.
An SEO company works with you to identify the best traffic-generating techniques that sync with your marketing funnel and hit realistic goals. In fact, expert SEO teams make the lead generation process easy and automated and not all agencies get this fundamental aspect right.
Let’s call a spade a spade... Not all SEO companies are equal.
Hiring the right SEO company that fits in with your values and goals means that you benefit tremendously. You’ll have gained:
- More time to focus on managing your real estate business.
- Website and user experience enhancements.
- And, improved rankings on search engines such as Google, Bing, and Yelp.
The next step is to choose an SEO company to collaborate with.
Choosing the Best SEO Agency - the good, the bad and the ugly
We sure you're all too familiar with the term "Google is your friend." Which is true. Millions of people use Google to find businesses, but there are so many to choose from, and they all say that they're the best at what they do. But are they? What can they really offer you? What are they capable of? And (importantly), can they back it up with solid proof?
Use these 3-part selection criteria to get to the SEO company that is the best fit for you.
#1 - They’re Multi-skilled
Let's go back to the fact that most SEO agencies say that they're the best. But that's not the case as many don't have the proof to back it up. Before you hire an SEO company, make sure that other services that they offer are: web design, content marketing, copywriting, social media, email marketing, and anything in between!
Do an audit on their marketing by asking for case studies and client testimonials. Consider this as part of the proof that they can do what they claim to. This is by far one of the best ways to find out if the SEO agency that you’re speaking to can deliver results.
Look up to those top SEO agencies providing mobile-friendly search engine optimization, by making use of the best SEO tools and white hat strategies. They need to talk the talk and walk the walk.
#2 - They’re Consulting With You
A successful SEO company will listen to your needs and analyze your real estate business’s past marketing data just like a doctor will consult with you and suggest treatment.
Doing this helps you fix your problems and reach your goals faster and easier.
Make sure they offer you a 30 to 60-minute discovery call session (at no cost to you). The call helps both of you get on the same page, create an action plan, and come to an agreement regarding the way forward.
Prepare to fill out a client discovery questionnaire in advance. That’s almost the standard norm among top digital marketing firms.
#3 - They’re Able to Help You Define & Refine Your Budget
Your SEO agency should work with you to clarify both your KPIs and your desired ROI, but also help you during the budget creation phase. Creating a financial growth plan helps you sustain your business for months and years to come.
They will have to offer custom package deals that best suit your real estate business, your marketing goals, and help solve your biggest challenges. And this must be done monthly.
Because you need to focus on value first; only ask for the cost once you’ve completed the first two steps. And, you’ll need to know how your cost will become a long-sustaining investment that’s mutually beneficial.
You may not be aware of this.
Payment structures differ from one SEO company to the next.
To manage your budget effectively, it is crucial that you are aware of the exact amount you are required to pay, as well as the payment deadline.
Since SEO can take several different directions, many consultants charge per project. In fact,, 70.1% of SEO enterprises offer project-based pricing, according to a Moz survey.
Now that you've decided on an SEO company (especially one who is familiar with your industry), it's time to create an SEO roadmap and action plan.
Go with the Best SEO Strategy - this is not always comfortable.
You already know that personal growth and problem-solving comes through sacrificing and propelling yourself out of your comfort zone. As Einstein is claimed to say: “you cannot solve the problems at the same level they were created before.”
The same goes for your SEO strategy. You must implement things which you haven’t tried before. And more importantly, shift your mindset and take a look at your vision. This ensures that it’s based on the reality of what your customers want in real-time and not in the past.
Keep in mind that today’s real estate marketplace for organic traffic and customer attention is more competitive than it’s ever been before, and things will be even more complicated in the future. So, experts know that to consistently generate leads; keeping up with trends is paramount.
But this doesn’t mean that you give up. You need to stand out in the noise of the online world and distinguish your real estate brand from the rest.
The best SEO strategy for real estate business growth has five key ingredients in common:
1. Auditing your entire website, webpages, and content.
2. Diagnosing what’s missing and what needs improvements. But just as importantly, knowing how to implement what you’ve uncovered in your diagnosis.
3. A strategy that takes into account competitive data (including top ranks, keywords, and missing opportunities) is needed for business growth.
4. It plans for organic traffic growth using white hat techniques (legitimate off-page SEO factors), and link generating methods. These often include:
- Press releases (according to 10 Yetis Digital, journalists favor press releases as their number one way of finding stories)
- Social media engagement and the conversations relevant to real estate
- 3rd party guest posts, interviews, and expert content writing & publishing.
5. An effective SEO strategy follows Google’s best practices, and thus, avoids link building schemes and black hat tactics at all costs.
Pick the Best Seo Tools: How to distinguish the good from the bad ones.
There are tons of tools out there that help you with SEO. Let’s cut to the chase, so here are the best ones.
SEMrush, Ahrefs, and MozPro are today's best and most complete services to help you boost your Google rankings. These tools let you perform website SEO audits, keyword research, backlink research, website rank tracking, and competitive analysis.
You may want to read this article for a detailed comparison:
Because your struggling business needs more leads, it cannot solely rely on traditional referrals. Get rid of frustration and failure by using SEO and social media to attract leads while you're sleeping.
Work with an expert SEO team that focuses on automated lead generation processes and knows your industry like the palms of their hands. One who understands the value of a well-documented strategy that’s customized for you. One who understands your processes and your target market. And, one who can back it up with solid proof.
The trick is to do it consistently, and this can only be done using the right SEO company for your real estate business.
To get closer to your ultimate dream to becoming the most well known and trusted real estate brand or agent in your community, make a conscious decision to raise your standards, out-smart competitors, and never give up.
Do you have any questions about our article How to Transform Your Real Estate Company Website Into a 24/7 Lead Generating Machine, or care to suggest any other topics you think we should explore? Feel free to let us know.
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Robb Fahrion is a Co-Founder and Partner of Flying V Group. He is passionate about helping businesses grow using the power of the internet. Robb graduated from Chapman University in Orange, CA and currently resides in Costa Mesa, CA. Robb enjoys writing about digital marketing, helping his clients turn their dreams into reality, and he is a HUGE Mike Trout fan.