The United States has almost 28 million small businesses. Imagine the competition of these small businesses when all of them are looking for an edge over the other. So, if you are among one of these 28 million, then there is no doubt that you are looking for a strategy that can help you remain ahead of the competition. More importantly, you don't want to be like 80% of small businesses that fail over time.
With the internet being the most obvious marketing choice for businesses today, there is no way you can ignore it when planning to grow your business. So, this is when online marketing comes into play.
If you are ready to grow your business through online marketing channels then you should be using or consider using the following tools. Here are the 9 Powerful Marketing Tools You Need to Know About:
1. Google Analytics
When trying your hand in online/digital marketing to grow your business, there is no way to ignore Google Analytics. It is one of the top free tools and a must-have for strategy building from day one. All you need is two minutes of your time to add your analytics code to your online platform and, once up and running, it allows you to track every action by each visitor to your website.
Though mostly known as a traffic analytics tool, Google Analytics is most useful in coming up with your business marketing strategies. From where the traffic is coming from, which keyword is bringing more visits to your website, why traffic decreased to your site, and what kind of content brings more traffic, these are just a few of the analytical insights you will have into your business by using Google Analytics.
This information will help you in creating your future content and marketing strategy. Google Analytics is a precious tool for online marketing.
HubSpot is a sales, marketing, and CRM software that is amongst the top players in these service sectors. HubSpot offers a one-stop solution for all online marketing needs. Whether increasing traffic or converting visitors to customers, you get a complete marketing package with the solutions HubSpot has to offer. It is crucial for any marketing tool to have robust features and HubSpot provides you that by giving you access to :
- Blog Posting
- Email Marketing
- Lead Management
- Landing Pages
- Marketing Automation
- Search Engine Marketing
- Social Media Optimization
- Website Management
This one-stop marketing software offers you everything under one umbrella and is one of the best marketing tools for new businesses. You get everything in one place and don’t have to change your focus to multiple areas to get your work done.
Trello might sound very new to the people who have just started content marketing. This tool can help your online marketing team in a significant way. Trello is a great organization platform that can help in organizing projects and keep all team members on the same page. Having an organized team and place for strategy would be a great online marketing practice for you and can save much of your time and energy.
What people used to do over emails can now be done using Trello in a more organized and disciplined manner. Trello allows you to share your blogs and articles with your team and allows the opportunity to review and share the thought-provoking content more effectively before going live.
Messages that you may miss on emails don’t go missing on Trello. You can easily set up a board or invite your team to get into the action when required. Trello is the content management tool that can pool resources for the most efficient uses.
When you have decided to start online marketing for your business, then there is no reason for you to wait on using email marketing. Think no further than MailChimp, which is an email marketing technology that is used extensively by many businesses from various sectors.
Though there are many other email marketing tools available in the market today, MailChimp is amongst the top names if not at the top. It has a record of handling more than 12 million customers at any given time. It is amongst the oldest email marketing platforms and used by 80% of the B2B and B2C businesses.
There are several packages that include free plans as well. Using MailChimp gives you an opportunity to use the platform per your business requirements.
There is no denying the fact that social media has changed the behavior of customers and has forced businesses to enter these social media channels. Social media has prompted businesses to be more communicative.
Today, social media is playing a huge role in writing the success stories of companies. Whatever size, sector, or age of the business, no business can dare to ignore social media marketing today.
Hootsuite is an online marketing tool that allows you to schedule your posts before the time they have to go live. Social media scheduling saves you loads of time and energy and helps you maintain disciplined posting on social media.
Hootsuite has features like:
- Identifying the influencers within your industry.
- Identifying the profitable and engaging social media channels.
- Comments can be replied to from the dashboard.
- Pre-written responses that are of great help.
With Hootsuite, one can manage and schedule multiple social media profiles easily and all from a single dashboard.
Followerwonk helps to improve your social media marketing strategy. It is an easy and useful tool for business. If you have a big social media optimization plan for Twitter, then this is the best tool for you.
Followerwonk offers services in three categories: Find, Analyze and Optimize.
First, the tool finds Twitter bios and compares them, then analyzes who the person is, what location they are from, and whom they are following and their followers.
Once complete, the strategy is used to find and engage with specific influencers within your niche to help your business generate exposure.
The only drawback of Followerwonk is that can be used only with Twitter. The tool does not work for other channels like, Facebook, Instagram, and LinkedIn.
7. Crazy Egg
Crazy Egg can step in when you are confused about what works and what does not work for your website. It comes with features like:
- Analysis and reporting
- Heatmaps and mouse recording
- Platforms and integrations
- Research and user feedback
- Targeting and personalization
Crazy Egg can help you in getting increased leads and maximizing your sales by knowing what your audience likes and what they dislike on your website. Crazy Egg will help you identify the importance of consistent website design and how to optimize your website's conversion rate.
If you want to know your market and your competitors, then BuzzSumo is the tool for you. BuzzSumo can help you find what content best suits your business and how you can keep your target audience engaged. It can give you a good feel about the market trends that you can use to your advantage.
You may enjoy doing every single social media or online marketing activity single-handed at the early stages of your business, but as you grow, you will require a planned and organized system to manage your growing operations.
KISSmetrics allows you to track, analyze, and optimize your online marketing activities and performance. The tool finds out what brings business in and what does not for your business by monitoring campaigns across mobile and web.
For the best return on investment (ROI), tracking and analyzing your activities is very important and the only way to find out if you have taken the right marketing actions.
Additionally, KISSmetrics helps in building your next plan of action. Though not a very cheap tool, KISSmetrics is one that you should consider if you are serious about the growth of your business
In this age when data is everything to grow your business, you can hardly ignore any online marketing channels that not only keep you connected with your customers but also help you get massive amounts of data about your business.
The tools discussed above can provide you with maximum assistance in running your business and help you to achieve the business goals that you have set for yourself and your team.
Thanks for checking out 9 Powerful Marketing Tools You Need to Know About.
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Robb Fahrion is a Co-Founder and Partner of Flying V Group. He is passionate about helping businesses grow using the power of the internet. Robb graduated from Chapman University in Orange, CA and currently resides in Costa Mesa, CA. Robb enjoys writing about digital marketing, helping his clients turn their dreams into reality, and he is a HUGE Mike Trout fan.