Videos are a great way to present lots of information over a shorter amount of time to your audience. As technology advances, companies are planning various ways to promote their brands via powerful video channels.
The introduction of new technologies in search engine and social media optimization will force businesses to adjust what platforms they use for marketing purposes. Though many brands have used videos for quite some time, only recently have videos become more and more popular because of the realization that videos perform better for search engine optimization and social media marketing efforts.
Video campaigns offer excellent opportunities for businesses to engage with their target audience. Be sure to consider innovative ways to market your brand using videos. Remember that it is not necessary to make long and extensive videos. Short videos that are only a few seconds in duration but hit hard on the direct messaging are just as useful. Videos can be created with your phone and will help your message reach your target audience faster and extend your reach even further.
However, one thing that you may find tough is creating engaging stories for your videos. Below are some ideas on how to drive traffic to your business with powerful videos:
Displaying Your Products
The display or advertising of products or services is one of the main purposes for any business marketing initiative. All marketing goals end with the ability to reach more and more customers. The ability to use video to show off your products can help you do that.
Photos may have some impact, but there is a growing demand among the customers to see your product in motion. Videos play a crucial role in making products display with their complete operational steps and functionality. Video also gives an idea to the customers about how the product will look once they purchase it and if the product will be of actual use to them.
Videos allow consumers to view products with great detail, giving a complete explanation of product features, which is difficult to do through photographs. Video gives your audience enough reason to feel empowered to purchase while you may be hard pressed to get the same feeling from photographs or text.
Story Telling is Always Engaging
Telling a story is a beautiful way to keep your audience engaged. You can create stories around your products and services with the use of video. Customers find stories more engaging and trustworthy as well.
Though creating stories is not as easy as taking a picture, the development of one will create a lasting impression in the minds of your audience. First, understand the expectations your customers may have about your products and, based on those expectations, you will have something to create a visual story around. Stories should be able to connect your customers to your products by telling them the value your products can add to their lives. If done effectively, videos can transform your business entirely. Even using platforms like Instagram Stories would be a compelling video creation platform.
Mobile Audiences are the Most Crucial Ones Now
Mobile audiences are growing at an incredible rate and it is essential for brands to make very efficient use of this fast-growing platform. Since mobile devices are, well, mobile, one can access your products from anywhere and at any time.
Mobile has broken all the boundaries in recent years, and mobile phones are the most widely accessed devices across the board. Whether social media or search engines, mobile phones have access to all of the platforms and especially video. Customers are using their phones to stream live video and are being served in-app video ads more than ever.
Make to-the-Point Videos
Making videos that are direct and to the point is very necessary. In your video, show what is relevant and leave out any unnecessary information that may distract the audience. In short, remain crisp, direct, and clear in your videos.
Information is the Key
Videos With your Customers Feedback
We all know the value of testimonials for a brand. Even big brands display significant testimonial sections on their websites and videos. The audience always wants to listen to what other customers have to say about your products. So, do not underestimate testimonials of your satisfied customers on your videos.
We hope that after reading these tips about creating successful video marketing content, you will decide to jump into the video campaign scene soon. With that said, do some competitive research, create a plan, identify your target audience, and find ways that you can engage that target audience online with video.
May the new year bring more happy customers for you and your business via video marketing!
Thanks for checking out How to Drive Traffic to Your Business with Powerful Videos in 2019.
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Robb Fahrion is a Co-Founder and Partner of Flying V Group. He is passionate about helping businesses grow using the power of the internet. Robb graduated from Chapman University in Orange, CA and currently resides in Costa Mesa, CA. Robb enjoys writing about digital marketing, helping his clients turn their dreams into reality, and he is a HUGE Mike Trout fan.