There is no end to the need for strong traffic numbers to your website or blog. The more you get, the more you want. Who does not love to see more traffic coming to their site? Also, we all know, Google is one of the most preferred traffic sources.
What might be disturbing to you is even after having noticeably better content than many on the top search results, your web pages rank lower in the search engine result pages. Why is that?
There might be many reasons for this, which you may not have noticed or might have missed. Maybe your on-page search engine optimization is not strong enough, or it might be you have used keywords that are too high in competition and did not perform proper keyword research. There could even be the reason that your backlinks are not of good enough quality.
Generally, we seldom see bloggers discuss technical issues in SEO, which could be another reason for poor traffic to your website even though your content quality is better than that of your competitors.
Let’s First Understand Technical SEO
In the last couple of years, user experience and website performance are playing a significant role in the ranking algorithm of Google’s search results. It does not matter if you have strong on-page or off-page SEO. If your blog does not have a strong technical base in SEO, it cannot rank well on search engines.
It is technical SEO that impacts the performance of your blog and also the relationship with the crawlers. If a blog has a strong technical SEO base, it becomes easier for search engines to crawl your blog and index your website content. A strong technical foundation also helps in improving the user experience and overall blog performance too.
And now, 6 Fast Technical SEO Fixes to Increase Your Business Website's Traffic:
1. Reliable Hosting Service is Important
Always go for a reliable and secure hosting service. Your website's server is the backbone of your blog and should not be weak or insecure. There should be no compromises made on the hosting of your website. Purchase the best option available that provides a secure platform and a trustable one too so that the blog does not lack performance due to the inability of your hosting services.
At Flying V Group, we use Kinsta's Managed WP Hosting and have seen a dramatic increase in site performance.
Search engines like Google take performance metrics into account, which may affect the ranking of your page or blog on the search engine result pages. By any chance, if your blog goes down frequently due to your hosting service, then it affects the rankings on search engines. Also, if your hosting service is not secure enough which leads to your blog getting hacked or modified by malware, then there is a significant chance of your website getting blacklisted and removed from search engine result pages.
Therefore, invest in a quality hosting service that makes your blog safe, secure, and robust while providing uninterrupted service to your audience. A quality hosting service also impacts the performance of your blog, leading to improved page rank on search engines too. Google's goal is to serve website's that provide a valuable and clean user experience.
2. Responsive Themes Can Take You a Long Way
In this age, when you have access to everything through mobile devices, it would be very disappointing if your blog did not perform across multiple devices. If you still think your blog does not need to be mobile friendly, then no one can help you get the audience you are seeking for your blog.
After the emergence of smartphones, more than 60% of the total searches come from mobile devices. For this reason, Google has started giving preference to responsive websites in the search pages. Responsive themes adjust the dimensions of websites and blogs according to the device that is someone is using.
Responsive themes can fit on any size screen from large screens to small handy phones. So, to make your blog mobile friendly or friendly across devices, get it designed with a responsive theme. It is no longer a choice to choose a responsive design for your blog or website, but it has now become of the key factors that impact the performance of your website on the search engine result pages and helps boost page rankings too. Mobile phones have changed the SEO game and are a must-consider factor.
3. Crawler-Friendly Websites
Making navigation simple and easy for your users is one of the significant factors to get indexed on search engines. If it takes too many clicks to reach a piece of content on your blog, then even Google or any other search engine will take a longer time to crawl your page and index it too. Google spiders use internal links on your blog to reach every content piece and identify and index what is found relevant as per the searches.
It is advisable that you make relevant categories for your content pieces and every content page is not more than 2 to 3 clicks away from the index page of your blog. Shortest is best. If the content displays logically then Google finds it easier to see your page and then crawl and index it.
When Google crawls your blog category, it then goes through every blog post in that category. So, blog architecture is a significant factor to consider while designing your blog. Creating categories not only makes your blog more accessible for users to reach relevant content but also boosts the performance of your blog on search engines. Also, understanding how to faster index your blog post on Google is extremely important.
4. Improve Content Load Speed. Use TTFB to Evaluate Your Website Speed.
What is TTFB? It is website’s ‘Time to First Byte’ (TTFB), an average time a website takes to load its first byte on the web. You can use Google’s Page Speed Tool to find out the TTFB of your website or blog. As per Moz, Google evaluates the TTFB of every site that impacts the page ranks or performance of pages on the search engines.
A simple and smooth user experience is one of the significant factors that impact the ranking of your page on search engines. We have seen slow and poorly optimized pages end up with poor performance on search engine result pages.
No matter how incredible the content on your blog is, if it is not optimized correctly and it has poor user experience, then nothing can help it get better positioning on search engines. Google officially made page load speed a ranking factor in 2010, and websites that did not follow the rules were penalized heavily by Google.
Following are few suggestions that can help you improve your blog load speed on the web:
- A content delivery network can help you boost the performance of your website.
- Compress your images and visual content to optimize their load time on the web. Several free tools can help you compress your pictures.
- Use only reliable tools and plugins.
- Remove all unnecessary files, folders, images, and content from the server.
Doing so will position your blog to score well from a mobile speed component. There have been reports that mobile website speed directly affects business and blog success.
5. Find Crawl Errors and Remove Them
If after doing everything listed above, Google spiders do not crawl your page and index it, then all your efforts will be a waste. The main aim of technical SEO is getting your blog indexed on search engines. So, make sure that there are no crawl errors on your blog that might be stopping your blog from getting indexed. You can find these crawl errors via Google Search Console. Rectify whatever you come across. Broken links, server not found, link not found, redirection error, all of these can impact your blog performance. Don't forget to learn several tips on how to optimize your crawl budget.
Also, to be on the safe side, it is advisable that you check your search console on a regular basis for any errors and get them rectified before they start impacting your performance.
6. Say No to Duplicate Content
Whether duplicate content or copied content, both are no way to boost the performance of your blog on search engines. While copied content gets penalized heavily by search engines like Google, duplicate content also feels the heat.
People have become very cautious these days about copied content and understand the impact it reflects on the website, but many are still unaware of the negative aspects of duplicate content. When your blog has identical meta-descriptions on multiple pages, then that is considered duplicate content. Duplicate content isn’t challenging to solve as long as you know what you are looking to find.
Go to Google Webmaster Tools and open your search console account there. If you go to Search Appearance and HTML Improvements, you will find duplicate pages when you click on ‘duplicate meta description.’ Canonical URLs tells Google that your blog or website has multiples pages with the same content. One of the pages you might prefer to keep and the rest can either be removed or corrected as per the rules.
You can do this either manually or use tools available on the internet to do this for you.
In conclusion, if you want your blog or website to perform well on search engines, then it is recommended that you take note of the points mentioned above and implement proper technical SEO to boost the overall performance of your blog, leading to better rankings on SERP.
Thanks for checking out 6 Fast Technical SEO Fixes to Increase Your Business Website's Traffic.
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Robb Fahrion is a Co-Founder and Partner of Flying V Group. He is passionate about helping businesses grow using the power of the internet. Robb graduated from Chapman University in Orange, CA and currently resides in Costa Mesa, CA. Robb enjoys writing about digital marketing, helping his clients turn their dreams into reality, and he is a HUGE Mike Trout fan.