Every social media channel has a different environment, and each one has a unique set of users. Since social media channels are very different, they also have different content management approaches. Therefore, you will have to create customized strategies according to every single channel.
Below, we will take a look at Facebook, Twitter, LinkedIn, Instagram, and YouTube and how to configure your social media on each of these platforms to encourage strong social business growth.
Facebook Marketing Strategy
Facebook is a place where people generally go to share personal updates and chat with family and friends. It is advisable to keep the tone of the message you share very friendly and conversational.
An active Facebook social media optimization strategy will be able to spread your message without bothering your friends. Facebook’s delivery of content works in a rolling scroll in which the information is presented passively to your audience. However, after a few shares, your friends may start liking your posts and spreading them further in their circles.
You can start by creating a simple business fan page on Facebook. It would help if you were very careful about the appearance of the page as it creates a significant impact on the audience on Facebook. Add as much information as possible and be sure to try and verify your Facebook business page to receive better search placement.
Organic reach on Facebook can be minimal. However, a cost-effective Facebook ad strategy can have a significant impact on your organic Facebook presence and growth if targeted correctly.
Twitter Marketing Strategy
Twitter is one of the most widely used social media platforms for social media marketing activities. The platform allows you to broadcast your business updates throughout the world and use relevant hashtags that promote your brand in conversations that others are actively discussing.
Also, when you follow users from your industry or related businesses you will get followers in return since the network is a place of valuable information sharing. Be sure to interact with others and provide value to those that follow you or that you engage. You have the option to retweet others tweets, and your tweets can be retweeted and broadcasted to new audiences if your followers choose to share your information. Interaction on Twitter can help you increase your number of followers and also spread awareness about your business, products, and services too.
Create an efficient strategy to post tweets that include business awareness posts to build brand image, news about your business, special discounts, deals, and, most importantly, valuable information about the industry you are in to show your expertise.
You can also mix in polls and contests to increase user interest in your product and services. Ensure that you retweet all the appreciation tweets that your customers or users tweet about you. Also, make sure you answer customer questions regularly. The more you do to interact with potential customers the better for your brand image.
Twitter enables buyers and sellers to interact and share different views. Thus, it is advisable that you encourage interaction with customers and users so that your brand gets the desired visibility. You can also build trust with your customers. The entire marketing strategy for Twitter is about communication so be sure to be ready to communicate and communicate quite often when using the platform.
Read this Ultimate Twitter Marketing Guide for more tips.
LinkedIn Marketing Strategy
LinkedIn is a social media platform for professionals that are focused on growing their network of similar and like-minded business people. LinkedIn offers an entirely different platform from other social media networks where you will get the opportunity to communicate with professionals in your industry.
You will also have the prospects to share your content with people from your industry and individuals who may take a more particular interest in your product or service. There is also the ability to post jobs and networking opportunities for business purposes. You can request recommendations from your partners and customers for your business that will help increase your credibility.
Be sure to reply to messages you receive in your inbox and also try to answer the questions in the question section of LinkedIn. Commenting on articles that are related to your business and products will also increase exposure for your brand or business. Engaging on the platform will not only improve the awareness about your products or services but also help you earn the trust of your potential clients. A LinkedIn marketing strategy can be great for those that operate in the B2B sector.
Instagram Marketing Strategy
Instagram’s approach is entirely different from that of other social media channels. There is an increasing trend within the retail sector to engage in Instagram activities because Instagram is an image-centric platform. Promotion of products is quite effective. Instagram can be a great platform to benefit businesses that require a visual appeal for their products or services.
Instagram can be used by businesses to display their product offers while creating a brand image through beautiful image posts. Always remember product images are the most important to develop interest from your online audience. Develop an Instagram strategy that can showcase your products and build trust that your products are top-notch while in the process. Also, identify your audience before making your plans. Once you have determined your demographics, then it will become easy for you to target the right audience with specific hashtags that allow users to find your posts.
YouTube Marketing Strategy
If you have plans to share video content, then there is nothing better than YouTube. YouTube is the oldest video sharing platform and also has an enormous reach. It is one of the most effective social media platforms and is exceptionally beneficial for posting videos designed around specific keywords. Ranking video online is much easier than ranking blog posts. Be sure to check out the ultimate guide to keyword research in order to do some keyword research and start posting videos!
One great idea is to create short videos that allow people to get familiar with your company. Be sure to use specific keywords. Videos configured around specific products, how-to tutorials, or anything else that might educate potential customers are very useful. Once you start getting a decent amount of views, you can increase the duration and make longer videos that go into more depth and build up your YouTube marketing strategy.
Posting videos on YouTube is an excellent way for businesses to get quick exposure and to create an incredibly engaging type of content.
Be sure to take the time to understand each one of these social media platforms. Depending on your business, you do NOT need to be on every platform. Understanding social media marketing strategies will help you determine what social media platforms you should be on in order to get everyone talking about you on social media!