To download and save the infographic, use this link: Help Your Content Marketing Explode: Explore What's Hot in Content [Infographic]
Content marketing is one of the fastest growing forms of marketing that people are using both online and in print.
Check out the list below to find out how to help your content marketing explode and also to explore what's currently hot in the content marketing space!
- The Content Marketing Institute Revealed that 70% of B2B marketers labeled content marketing as their most successful form of marketing in 2018.
- Just 37% of the content marketers surveyed reported using a documented content marketing strategy.
- B2B content marketers that had a documented content marketing strategy outperformed 32% of those who did not.
- 64% of the marketers surveyed found video as the top content type for their audience.
- Articles and website blogs were rated as a top content marketing medium by 61% of marketers.
- 56% of marketers considered infographics, GIFs, and images as the best content type for capturing audiences.
- 77% of marketers acquired more subscriptions and leads by using content marketing.
- In order to create engaging content, the marketer must find the right audience.
- The CMI report says that sales team feedback and web analytics are the key techniques used by marketers to find the right audience.
- 42% of marketers interact directly with their customers to know more about them to develop content accordingly.
- Most businesses use paid channels to distribute their content.
- 64% of businesses adopt search engine marketing efforts and 70% use social media marketing.
- 90% of successful businesses prioritize their customer's informational needs in their content.
- The top issues for content marketers in 2019 include search algorithms, social media algorithms, and clear calls-to-action.
Optimize your content strategy for your audience and be sure to include the latest trends in order to increase brand awareness, develop trust among your audience, and produce demand for your products and services!
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