On top of the type of internet digital marketing mentioned above, social media marketing has become one of the most beneficial marketing tools due to its low cost, wide reach with customers, and the ability to pinpoint specific audiences.
It is important that when starting a social media marketing campaign for your business or brand that you take some time to set up a strategic plan of attack. It is wise that businesses handle their own social media marketing to avoid more expenses, but there are plenty of digital marketing agencies that perform these services as well.
Five Social Media Strategies to Help Your Business
1. Make Sure to Use the Right Social Media Channels
Facebook, Twitter, LinkedIn, Instagram, Pinterest, Reddit, YouTube, Google Plus, Reddit, etc., etc., etc. The vast amount of social media mediums can be daunting for someone embarking on a social media marketing campaign. Each has their pluses and minuses so it is important to do your research and understand the benefits of each platform. For example, a company with compelling video would be wise to use platforms such as YouTube and Instagram in order to take advantage of the great media sharing capabilities that each platform hold.
Take a look at some of the following social media page examples and then decide which channel is right for you:
2. Go in With a Content Marketing Strategy
Provide your followers value through your social media platforms whether it is knowledge, inspirational items, or some type of product or gift. Over time you will begin to see your presence grow and the appreciation for your work and effort grow as well.
3. People Still Love Pictures
While great blog posts are worth a lot, sharing videos and images on social media platforms can also be a great social media marketing tool. Based on research, videos and images generally perform better than all text posts on social media. Create eye-catching, bright, and thought provoking media to boost engagement from your followers. Even sharing videos, infographics, or images from other pages can be effective.
Everyone loves visuals and what better way to get some attention than offering an attention grabbing visual post.
4. Engage, Engage, Engage
Once you post some content or an article and people share, like, or comment on your post, it is important that you engage with your reader. We are not just sending information one way in the social media world. Customers or fans appreciate a company spending a minute or two to thank them for sharing or for offering their opinion on a certain topic.
Be transparent, polite, encouraging, and fun and watch the follower count rise through the roof. Try and respond promptly and keep the communication going.
5. Show Some Proof
Customers will be more comfortable trying your product or service if they know someone else has had success with you prior to them. Ask a client to write a raving testimonial, submit a video testimonial, or just write a review on a review website and share it with your followers.
If you are doing a good job this is a great way to not only prove to prospective clients on social media that you can be trusted, but it’s also a great way to interact with your old clients again and remind them that you still remember them.
While there are so many more strategies when it comes to social media marketing and how it should be handled, these five will be sure to get you off to a fast start. What are some of your favorite techniques? Let us know in the comments. Thanks for reading!
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